Elisabeth Boucher

Entrepreneurs have the power to change the world. I help them reveal, embody, and radiate their purpose, know-how, and values. To accelerate justly.

The brand is not a name or a logo. Nor a vision or values. Nor a sum of experiences… it is an imprint on people's hearts and minds.

If it is a complex asset to build, requiring vision, courage, and discipline, it is above all a high value-added asset, in B2B as in B2C: a distinguishing factor, a benchmark of trust, a driver of engagement, a management tool, a guide for innovation, a lever for valuation.

I am used to working collaboratively, while providing insights, analyses, and reflections.

Brand strategy and design:

- Brand audit

- Image study

- Market decryption

- (Re)positioning

- Purpose, vision & mission

- Brand platform

- Brand identity

- Brand architecture

Brand management:

- Transition management

- Brand culture / Culture Book

- Internal adoption

- Internal engagement

- Brand development plan