Elisabeth Auvray

We are a collective of expert entrepreneurs committed to your side to define, build, and amplify your communication.

Thanks to our experience of over 20 years in Public Affairs, Press Relations, and Influence, we have the resources and means to support you according to your needs.

💼 Public Affairs: The gears of power and regulation are constantly evolving. At GOODMiND, we support you in the complex world of Public Affairs. Our team has a deep understanding of institutions and decision-making mechanisms. We help you navigate this ever-changing landscape successfully by developing strategies that maximize your impact.

📰 Press Relations: The media is an essential force in the creation and dissemination of information. At GOODMiND, we master the art of storytelling and media relations management. Our goal is to build positive media coverage, thereby enhancing your visibility and credibility.

🌐 Influence: In a hyper-connected world, influence has become essential. We help you build authentic relationships with influencers to strengthen your reputation and grow your business.

We think and act differently to exceed our results.

What sets us apart is not what we do, but how we do it!

We are committed to supporting companies that wish to enhance their brand through committed, effective, and sustainable communication.

2019, 2020, 2021, 2022: Member of the jury Master 2 – Communication, Advertising and Digital Strategy

>> Oral defenses of end-of-study theses

2020, 2021, 2022: Master 2: Communication, Advertising and Digital Strategy

>> Theme: Digitalization of brands, Strategy & means

- New digital tools to integrate into customer relations

- Digital Native Vertical Brand: new generation of brands

- Social networks: social commerce and social selling

- Editorial strategy: how to produce effective content?

- Influence marketing: what are the trends for 2020

2020, 2021, 2022: Master 2: Communication, Advertising and Digital Strategy

>> Theme: Media strategy and media planning >> From media strategy to space buying, how to choose the right media mix?

- Communication market: BUMP 2018 study (global communication market and media advertising revenue), media consumption trends

- Agency / Advertiser Relations

- Media Agency: How to adapt to new advertiser expectations?

- Media Plan: methodological approach and measurement indicators

- Advertising space buying: the realization of the media strategy

- Programmatic and automation of advertising purchases

2019: Master 2 - Event Marketing and Public Relations

>> Theme: Agency / Advertiser Relations, Digitalization of events and PR

ADDICT Media (subsidiary of Planet SA group) is an advertising agency responsible for marketing advertising space for leading digital media across various themes:

>> Health and well-being: Medisite & e-sante (Public Health editorial offer),

>> News: Planet.fr (Content for high-income individuals over 45),

>> Mobility: RATP (1st Brand to reach Parisians in mobility),

>> Influence: TRND (Leader in Word-of-Mouth Marketing and Collaborative Marketing in Europe),

Our approach:

>> Offer a complete, differentiating, and tailor-made advertising solution (display, special operations, partnerships, native ads, etc.) to meet all advertiser online marketing challenges (E-reputation, Branding, Awareness, Traffic, Recruitment, Sales).

>> Simultaneously support publishers in the development of their digital ecosystem.