Freelancer profile translated to English.
Back to original languageAbout Elisa
Expert in Digital Marketing & E-commerce with over 15 years of experience helping companies grow their business in the digital sphere, both nationally and internationally.
I have worked in large digital companies like eDreams and scaled eCommerce for brands like Fox Racing and FloraQueen. I am also accustomed to working in Startup and SME environments. I am currently working on various digital projects as a Fractional CMO.
I have extensive experience in managing digital marketing campaigns, both paid (Google Ads, Bing, Paid Social, Affiliate, email marketing), as well as in SEO and content creation. I have also worked on various CRO (Conversion Rate Optimization) projects.
I have a great passion for my work, an obsession with data, and a drive to achieve set goals.
I manage projects at both strategic and operational levels. Contact me to find the best way to collaborate!
Italian
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- FreelanceDigital Marketing, eCommerce & Growth consultantE-COMMERCEMarch 2023 - Today (3 years and 5 months)Barcelona, SpainI help companies grow their eCommerce or capture more potential customers online.Main services:
- 360 digital strategy service + execution
- eCommerce management
- Fractional CMO
- Google Ads and Paid Social campaign management
- SEO audits and strategy + execution
- CRO audits and A/B test execution
- Internal team training
All projects are different, tell me yours and let's see together how we can collaborate. - FloraQueenHead of Traffic & CRONovember 2021 - January 2023 (1 year and 2 months)Barcelona, Spain- Define and develop the acquisition and digital marketing strategy. Manage budget allocation between different channels: Google Ads, Bing, Affiliates, Social, Organic, etc.- Define Web & CRO plan, including UX improvement, A/B tests, prices, promotions, product sorting and landing pages optimization.- Lead and grow a highly effective team, establishing clear ownerships, priorities and individual career paths. Improve internal processes.- Reporting directly to the CEO and part of the board of directors.
- Fox RacingeCommerce Manager - EuropeApril 2018 - November 2021 (3 years and 7 months)Barcelona, SpainResponsible for the E-commerce activity of the brand in Europe.- Define and control the E-commerce KPIs and budget for each market (12 countries).- Lead a multidisciplinary team covering: digital marketing, web design and UX, merchandising, customer service.- Define the digital marketing strategy for customer acquisition and retention.- Manage external service providers.- Define promotions calendar and oversee execution of e-commerce campaigns.
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Education
- Master GESCO, MarketingESIC Business & Marketing School2010Master GESCO, Marketing
- Economics and marketingUniversity of Milan-BICOCCA2008Economics and marketing
Certifications
- Growth Strategy CourseGrowth Hacking Course2023