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Elisa ArandaEA

Elisa Aranda

Behavioural Product Manager+Strategy+Operations

€1,100/day
Rennes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elisa

With over 15 years of experience across various sectors, I design solutions integrating a holistic perspective (human, business, and sustainability) to maximize the positive impact of organizations.
  • Product and Service Management: Development of 7 web and mobile applications, design of services in health, insurance, impact optimization consulting, CSR, and training for cloud solution implementation.
  • Operations: Structural reorganization of companies with over 50 employees, implementation of cloud solutions, customer service overhaul, internal process optimization, adoption of CSR policies, and development of investor communications.
  • Strategy: International business development, creation of a spin-off in claims management, transformation of B2C business models to B2B, and improvement of qualified lead conversion.
  • Entrepreneurship: Founding and management of 6 companies, including 3 personal and 3 for investors, mentoring over 30 entrepreneurs.
My approach combines technical expertise, strategic vision, and understanding of human behavior to deliver innovative and sustainable solutions.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Rennes (up to 20km), Paris (up to 10km)

Experience

  • MZ Consultants numérise des PME avec des solutions cloud.
    Director of Strategy & Operations (Executive Committee Member)
    January 2019 - January 2025 (6 years)
    ○ Improved prospect conversion by 10% and profitability by 22%
    ○ Developed sales in America, Europe, and North Africa
    ○ Achieved recognition as the Zoho partner with the best retention in Latin America in 2021
    ○ Responsible for business development, talent, customer training, customer success, and finance services
    ○ Creator of a do-it-yourself training program for implementing cloud solutions: CRM, e-commerce, finance, and HRIS
  • Nik est un laboratoire d'optimisation de l'impact.
    Founder & Change Management Specialist
    January 2023 - January 2025 (2 years)
    ○ Creator of consulting services for impact-driven SMEs
    ○ Development of a network of expert consultants
    ○ Responsible for marketing, sales, finance, and project management
  • Ancora est un courtier d'assurance.
    Director of Customer Success (Executive Committee Member)
    January 2018 - January 2019 (1 year)
    ○ Reclaimed the second largest account through structural reorganization of the company and transformation of the insureds' service
    ○ Improved satisfaction for both clients (167%) and employees (29%)
    ○ Creation of a spin-off in claims management

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Education

  • Master en Anthropologie Sociale
    Durham University,
    2015
    Master en Anthropologie Sociale
  • Licence en Business et Finance
    Tec
    2008
    Licence en Business et Finance

Skill set

Categories