Eliott T.

A true local institution, The Bitter End is an English pub renowned for its friendly and authentic atmosphere. A warm place where people come for lunch with colleagues or to share a unique beer at the end of the day.

The establishment wanted to modernize its menu to make it clearer, more practical, and more representative of its identity. The challenge was twofold:

1. Completely rethink the design to assert the "English pub" character and highlight the offerings in a clear and attractive way.

2. Optimize the print material to be durable, aesthetic, and pleasant for customers to handle.

My mission:transform an initially 10-page menu into a simpler, more modern, and effective A3 double-sided format.

The graphic design was crafted to immediately capture the pub's spirit: bold typography, highlighting key dishes, information hierarchy for smooth reading, and a complete redesign of the menu.

Printing challenge:restaurant menus are handled constantly, and therefore quickly subject to fingerprints, spills, and wear.

Solution implemented:a double-sided matte lamination that protects the material while providing an elegant and premium finish. This technical choice ensures the longevity of the menus, while enhancing the visual appeal and perceived quality.

A more resistant, practical, and visually impactful menu that reflects the pub's identity and improves the customer experience. A successful redesign that combines design and functionality, serving an iconic venue.

Currently a graphic designer in a printing company, I assist clients from A to Z in enhancing their materials.

My role goes far beyond simple execution:

• Management and preparation of files to ensure impeccable printing.

• Optimization of print runs and documents to combine quality and profitability.

• Visual and creative consulting to strengthen the impact and coherence of materials with the client's brand identity.

• Creation of custom visuals, respecting the graphic DNA of each company.

Accustomed to **tight deadlines**, I combine speed of execution with creative rigor to deliver impactful visuals that captivate and enhance each project.

Creation of visuals for the client's exhibition stands, signage ranging from small to large formats.

Creation and printing of product catalogs, one catalog per category (25 categories in total).

Large format signage to be visible at the exhibition, on formats ranging from simple roll-ups to very large format banners (approx. 3/4 meters long).

Creation of forex panels for use at trade shows, indoors and outdoors. Reusable over time.

Creation of various visuals for the year, greeting cards, business cards, email signatures...

360° Communication

Always adapting to client requests, providing support for needs to optimize the target audience and visuals.