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Elio FrettiEF

Elio Fretti

Digital Art Director

€550/day
Clermont-Ferrand, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elio

Digital Art Director with over 6 years of experience, I have had the opportunity to work on large-scale projects for international brands, notably Airbus, where I was responsible for a significant portion of the visual production for their LinkedIn, Facebook, Instagram, and X publications.

🖨️ I also led the creation of print materials distributed internationally (Europe, Asia, North America, and Oceania), ensuring global graphic consistency and visual excellence.

💡 Curious and self-taught, I have trained in generative artificial intelligence and prompt building, integrating these skills into my creative processes to optimize innovation and responsiveness.

I offer a creative, rigorous, and strategic vision to support companies in enhancing their brand image, combining impactful design, visual storytelling, and operational excellence.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Clermont-Ferrand (up to 50km)

Experience

  • HERMES Minerals
    Digital Art Director
    RAW MATERIALS INDUSTRY
    August 2025 - Today (10 months)
    Clermont-Ferrand, France
    Complete creation and development of the brand's visual identity as part of its strategic rebranding. I designed an exploratory logo board to define the most relevant creative direction, then developed a complete branding design integrating graphic codes, symbolic elements, and application principles. I also created a detailed brand book, gathering all the rules for using the logo, colors, typography, and graphic elements to ensure perfect consistency across all media.

    In parallel, I designed and structured the brand's digital universe, including website creation, its ergonomics, art direction, and visual language.
    This mission allowed me to establish a solid, modern, and consistent identity to support HERMES Minerals' growth and visibility across all its communication channels.

    • Logo Creations
    • Creation of a Brand Book including branding design usage rules
    • Creation of email signatures for internal employees
    • Creation and management of the HERMES Minerals LinkedIn account
    • Website realization via Wordpress
    Art Direction Branding & Identity
  • GROUPE LIP
    Graphic Designer / Communications Officer
    RAW MATERIALS INDUSTRY
    July 2025 - August 2025 (1 month)
    Clermont-Ferrand, France
    Collaborations with the SAAM Industries group as well as its firms LHS (Culbuto) and Camping La Clairière d'Aydat.

    • Print creations (Mats, A4 event posters, "L'Officiel" magazine advertisements, Organizational charts, Culbuto product and brand technical sheets, A4 document folders).

    • Writing the content of Culbuto technical sheets for print media, ensuring clear, structured, and concise presentation of product features, benefits, and applications.
    Print Graphic Design Adobe Creative Suite
  • Airbus
    Graphic Designer / Creative Marketing
    LOGISTICS AND SUPPLY CHAIN
    September 2022 - September 2024 (2 years)
    Blagnac, France
    HUA5 -> HUAM Employment Marketing

    • Creation of graphic content / motion design / photo retouching / story highlight thumbnails for the Instagram account "We Are Airbus"
    • Creation of graphic content / motion design / photo retouching for the "Airbus" Linkedin account, "Airbus" X account, and "Airbus Careers" Facebook account
    • Logo creation for internal events (HUA xChange)
    • Audio adjustments for videos
    • Print design (Roll-ups, Backdrops, Flyers, A4 Training Program Management posters...) for various events such as Bristol Balloon Fiesta 2023, Paris Airshow 2023, Farnborough International Airshow 2024, Singapore Airshow 2024, and ILA Berlin Airshow 2024
    • Motion design creation for Airshow Wings India 2024
    • Design of merchandise for internal events
    • Creation of banners for trade shows (USA, Portugal, France)
    • Creation of motion design video, logo, and newsletter visuals for the "Airbassador" program
    • Creation of Instagram story templates for the "We Are Airbus" account
    • Creation of informational documents
    • Creation of icons / video banners for the page: https://www.airbus.com/en/discover-a-career-like-no-other
    • Graphic rebranding of the "FlyYourIdeas" 2024 event (Logo, colors, digital assets, social media posts, print, Gif, merchandise)
    • Creation of print advertising design for the special issue of the Journal de Montréal
    Print Graphic Design Motion Design Digital Communication

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Education

  • Master's in Digital Art Direction
    LISAA - L'Institut Supérieur des Arts Appliqués
    2024
    Code(s) ROME : E1103 - Communication E1104 - Conception de contenus multimédias E1205 - Réalisation de contenus multimédias M1805 - Études et développement informatique Formacode(s) : 46003 : Infographie 46090 : Graphisme publicité Code(s) NSF : 320v : Spécialités plurivalentes de la communication : production à caractère artistique 322t : Réalisation du service : élaboration de maquettes, mise en page 132g : Arts appliqués à la communication et à l'audiovisuel • Vidéo • Motion Design • Environnement web • UI • Expérimentation et innovation • Stratégie de communication et social média • Projet client (réel) • Vie civique et professionnelle • Infographie 3D (via Blender) • Animation intéractive (Figma) • Veille et recherche appliquée • Management • Vie civique • RH • Direction Artistique • Entreprenariat
  • Bachelor's in Digital Project Management, specializing in UX/UI Design
    Digital Campus Toulouse
    2022
    Code(s) ROME : M1703 - Management et gestion de produit E1104 - Conception de contenus multimédias M1707 - Stratégie commerciale E1205 - Réalisation de contenus multimédias M1705 - Marketing Formacode(s) : 46347 : Stratégie communication numérique 46207 : Conduite projet multimédia 34052 : Marketing • Culture : Transformation numérique, digital responsable, culture vidéo, analyse filmique et cinéma. • Design : Outils graphiques & web (théorie du print, Photoshop, Illustrator, Indesign), ateliers design web/portfolio, UX (ergonomie), storyboard, théorie, technique & montage son, Premiere Pro. • Développement : Javascript, html, css, application mobile, intégration Wordpress/Prestashop. • Marketing : Marketing digital SEO/SEA, analyse, CRM. • Gestion de projet : Design thinking, méthodologie perfectionnement, management, business plan, business model, financement, business game. • Communication : Communication 360°, stratégie de communication, social média, vidéo, projet communication & stratégie. • Professionnalisation : Projets réels, grands projets, apprendre à apprendre & e-learning, parcours libre, recherche de stage/alternance et droit

Certifications

  • Certificate of achievement in Master's in Digital Art Direction
    LISAA
    2024
  • Certificate of achievement in Bachelor's in Digital Project Management
    Digital Campus
    2022

Skill set

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