Freelancer profile translated to English.
Back to original languageAbout Elinor
I help brands become more visible and desirable by supporting them from communication strategy to implementation, for a strong, coherent, and unique brand image.
👀 Your needs:
• Shape your brand image, its values, its visual identity, and its tone of voice
• Strengthen your current brand image to be more visible and desirable
• Infuse your brand image into your marketing and communication strategies
• Communicate through your website, newsletters, and social media
🚀 My approach:
• Analysis of your ecosystem to identify opportunities and differentiation levers
• Internal audit to identify your strengths and areas for improvement
• Co-creation of a Brand Heart Book (claim, manifesto, vision, mission, values, storytelling)
• Co-creation of your communication strategy (editorial calendar, content, web writing)
⚡ My skills:
• Branding
• Digital communication
• Inbound marketing
• Editorial calendar
• Web writing
💪 My experience:
6 years serving international brands
• 3 months at Gigi Paris: branding, social media, web writing
• 2 years at Shiseido: branding, digital communication, content
• 4 years at Parfums Christian Dior: branding, digital communication, content
🍀 Passionately green, I want to support brands that are changing the world by bringing good, well-being, and beauty to it.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Gigi ParisBranding & Webmarketing ConsultingFASHION AND COSMETICSOctober 2019 - December 2019 (3 months)Région de Paris, France• Branding (visual identity, tone of voice)• Copywriting (blog post, collection page description)• Instagram (content typology, community management)
- ShiseidoDigital Brand ManagerFASHION AND COSMETICSDecember 2017 - June 2020 (2 years and 7 months)Paris, Île-de-France, FranceDevelopment of digital campaigns for key moments• Development of activations (e-commerce, e-retail, social media)• Definition of the editorial calendar (email, social media)• Content creation (videos, visuals, infographics)Development of a 360° brand campaign• Concept & storytelling around the 4 pillars of J-Beauty• Development of TV, print & digital assets• Development of a 360° launch package (e-commerce, e-retail, e-PR, social media, retail)Revamp of makeup services branding• Concept and copywriting (names, tagline)• Definition of visual identity (visuals, graphic charter)• Online & offline communication tools
- Parfums Christian DiorInternational Brand ManagerFASHION AND COSMETICSMay 2014 - October 2017 (3 years and 5 months)Paris, FranceE-commerce customer journey optimization• Development of an e-diagnostic• Navigation simplification• Homepage rationalization• Product page enrichmentDevelopment of digital content for e-commerce & e-retail• Tutorial videos• Before-after photos• Educational content around products and ritualsRevamp of in-store services branding• Concept and storytelling• New visual identity and new assets• Online & offline communication tools
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Education
- Master in ManagementESCP Europe2013
- CopywritingLiveMentor2020Apprendre à écrire sur un site, un blog, une newsletter, les réseaux sociaux, une page de vente, une page produit, une infographie... Écrire, écrire et écrire partout avec plaisir ! • Ecrire pour le web et ses spécificités • Construire une relation durable • Déclencher un moment décisif par son écriture