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Elin MaiEM

Average response time: 1 hour

About Elin

I've built businesses, led at the highest level, and worked with leaders, royalty and Nobel Prize winners - and the one thing that changes everything, every time, is presence. Not the job title. Not the CV. How you actually show up.

Clients include the BBC, PMI, Toyota, Lexus and Jimmy Choo. For 22 years I ran Style Doctors, working directly with brands on how their people showed up to customers - not just what they knew, but how they carried themselves and were heard. I've since built The Inside Out Method, an executive coaching framework spanning mindset, presence and voice.

Henley Business School Executive Coaching qualification, ICF ACC accredited. Available for fractional L&D consultancy, executive coaching, and leadership development programme design.
  • English

    Native or bilingual

  • Welsh

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • THE INSIDE OUT COACH - ELIN MAI
    Executive Coach & Founder
    March 2023 - Today (3 years and 4 months)
    Trusted by global organisations including BBC, PMI, Toyota, Lexus, Jimmy Choo, and Majid Al Futtaim to deliver executive coaching, team coaching, and leadership development programmes. Coached 12,000+ individuals across 50+ companies in the UK, UAE, and USA - from C-suite executives to high-potential leaders - driving measurable improvements in presence, performance, and team impact. Designed and launched EGNI, a proprietary 20-day energy transformation programme, and the Chief Empowerment Architect model an embedded on-site coaching solution adopted by corporate clients. Recognised as CEO of the Year 2024 and holds an ICF ACC credential and Henley Business School Coaching qualification.
  • FUTURE FOCUSED BRANDING AGENCY
    CLAREL
    January 2026 - Today (6 months)
    Co-founded a brand studio specialising in identity, positioning, and brand strategy for businesses and founders within AI, Tech and Healthcare. Leads on client strategy, creative direction, and business development.
  • STYLE DOCTORS
    STYLE CONSULTANCY
    April 2004 - June 2026 (22 years and 2 months)
    Built one of the most recognised personal styling consultancies in the world over 22 years, expanding from a single founder at age 23 to operations across three continents - UK, USA and UAE. Official styling provider for Westfield, Sloane Street, and Mall of the Emirates; created global style campaigns for Lexus and Toyota. Worked with royalty, Nobel Prize winners, and some of the world's most prominent business leaders, delivering personal brand and style development at the highest level. Built and managed a global team across multiple markets.

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Education

  • ACC COACH
    International Coaching Federation
    2024
    ACC COACH
  • EXECUTIVE COACHING
    Henley School of Business
    2023
    EXECUTIVE COACHING

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