Freelancer profile translated to English.

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Description

A professional with over 7 years of experience who masters the levers of 360° communication & marketing.

The storytelling, notoriety, and tone of voice of a brand are subjects that fascinate me.

Extremely comfortable with topics of branding, acquisition, positioning, e-commerce, and social networks.

Attentive, strategic, and creative at the same time, I am ready to grow your brand hand in hand with your teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 10km)

Gaspajoe
Digital Communication Manager
September 2021 - February 2023 (1 year and 6 months)
. Development of the brand's owned, earned, and paid digital marketing strategy. Website redesign. Management of various communication channels, digital and physical (website, emailing, digital communities, Youtube channel, magazine advertising...). Development of brand discourse and dissemination of messages to audiences. Brand Community Management (newsletter subscribers, Instagram, FB, Twitter, and Linkedin community). Animation of the brand's commercial strategy by implementing planned or ad-hoc commercial operations.
Yuri & Neil
Digital Strategist Brand Content & Social Networks
June 2019 - October 2020 (1 year and 4 months)
Creative, UX, content & social media benchmarking. Strategic recommendations for UX, SEO, content & social media. Editorial retroplanning. Social media calendar. Influencer and brand search for partnerships. Community management. Writing hot & cold content. Website & client blog administration.
Fleux'
Marketing Events & Partnerships Manager
November 2017 - June 2019 (1 year and 7 months)
Île-de-France, France

• Definition of the strategy and creation of the off & online event and partnership plan.
• Social media management: creation of the programming calendar, planning and execution of visual and editorial content, acquisition strategy, community management.
• Creation, implementation, coordination, management, and monitoring of 360° retail marketing campaigns.
• Implementation, coordination, management, and monitoring of journalist and influencer projects, in collaboration with the PR agency (press evenings, TV shoots, influencer collaborations).
• Marketing strategy around new customer segments: B2B, gift lists, and baby registries.