Elina Santala

Senior media buyer specializing in digital performance and Meta Ads expert, I support brands in structuring, optimizing, and managing their ROI-oriented media strategies.

With over 10 years of experience in ad-serving environments at Leboncoin, including several years as Media Trading Manager, I have assisted hundreds of advertisers (SMEs, large accounts, agencies) with performance, acquisition, and growth challenges. This experience has allowed me to develop strong analytical skills, a strategic vision of media buying, and an excellent understanding of advertising algorithms.

My approach is based on solid foundations (tracking, data, account structures), a creative strategy designed as a targeting lever, and continuous optimization guided by business KPIs. Beyond execution, I place great importance on education, collaboration, and sharing best practices to build sustainable and effective strategies.

Now a freelancer, I provide both strategic consulting and operational management, with a clear objective: to generate measurable results and build long-term trust.