Elina M.

🚀 As part of this internship, I developed cross-functional skills in marketing, communication, and project management, applied to the equestrian sector, with an international focus. My missions covered strategic and operational aspects:

🧠 Marketing Strategy: Development of marketing plans tailored to VSEs in the equestrian industry, needs analysis, objectives, and positioning.

🛍️ Sales Funnel: Participation in the creation, optimization, and monitoring of sales funnels to improve conversion and customer experience.

📱 Communication & Content:

Design of materials (brochures, posters, digital visuals)

Creation and animation of content for social media

Co-production of a series of thematic podcasts on horses

🎆 Event Management: Support in organizing events (logistics, supplier coordination, customer experience).

Digital: Updating WordPress sites, content animation, coordination of international digital projects.

Tools used: WordPress, Notion, Canva, Meta Business Suite, Google Workspace, systeme.io, Capcut.

I support professionals in the animal sector (dog trainers, kennels, animal osteopaths, etc.) in their digital communication strategy.

Content creation (social media, visuals, posts) Website creation (WordPress) Communication strategy and sales funnels Brand positioning in the animal domain