EMFreelancer profile translated to English.
Back to original languageAbout Elina
I intervene in setting up advertising campaigns (Google Ads, Meta Ads) and configuring reliable tracking (Google Tag Manager, GA4, Consent Mode) to enable clear and effective conversion monitoring.
My approach is centered on measurable performance, technical accuracy, and data readability.
Here are some examples of services I offer, adaptable according to the needs and context of each mission.
Campaign Launch + Basic Tracking
Quick setup of Google or Meta Ads campaigns with simple but clean tracking.
- Campaign structuring & creation
- Audience targeting & creation
- Basic tracking (GA4, Pixel, form submission)
Funnel + Retargeting + Advanced Tracking
Convert better with a clear conversion funnel, multichannel retargeting, and precise tracking.
- Audience & funnel audit
- Retargeting campaigns (Google + Meta)
- Advanced events (scroll, clicks, add to cart…)
Custom Dashboard + Automated Reporting
Manage your performance with a clear dashboard and useful KPIs.
- Data source connection
- Custom Looker Studio dashboard
- Automated monthly monitoring
Configuration of Consent Mode (v2) via Google Tag Manager, in conjunction with your CMP (e.g., Axeptio, Cookiebot, etc.), to ensure GDPR compliance while allowing optimized data collection (Google Ads, GA4…).
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Evelyne, Midi LibreTraffic ManagerPRESS AND MEDIAJanuary 2025 - Today (1 year and 5 months)Montpellier, France• Strategic management of multichannel advertising campaigns on Google Ads & social networks (Meta, Linkedin, TikTok, Snapchat)• Monitoring and optimization of performance indicators• Creation of automated Google Looker reports• Implementation and management of tracking via Google Tag Manager
- CompufirstWeb Marketing OfficerAugust 2022 - January 2025 (2 years and 5 months)Montpellier, FranceAugust 2024 - January 2025Web Marketing Officer• Campaign management (30 campaigns, 250k annual)• Tag monitoring with Google Tag Manager, tracking plan• KPI analysis and reporting (Looker Studio)• SEO: technical, content, internal linking, link building2022 - 2024Apprenticeship - Marketing Assistant• Creation of Google Ads conversion campaigns• Management of Google Analytics 4 migration (across 7 business units)• Implementation of Google Tag Manager tracking tags (across 7 business units)• SEO: technical, content, internal linking, editorial planning• SEO optimization and article writing
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Education
- Master in ManagementSkema Business School2024Marketing Digital & Data Analytics
- Bachelor's degree in Economic SciencesUniversity of Montpellier2022Parcours International