Freelancer profile translated to English.

Description

I help companies, start-ups, and self-employed individuals develop clear, professional, and consistent brands from their ideas.

My focus is on branding, brand strategy, and the implementation of marketing projects – from conception to the finished product. My previous projects include the development of brand identities and rebranding concepts, Shopify product launches, website and product copy, packaging, content concepts, and the planning of brand and corporate events – including a rebranding with a marketing plan for a real estate company and several product launches for a luxury accessories label.

Through my experience in the luxury accessories, real estate, and IT industries, I am accustomed to collaborating with management, designers, agencies, suppliers, and other external partners, and coordinating projects independently.

Areas of Support:

Strategy & Positioning: Brand Strategy, Brand Identity, Rebranding, Brand Messaging, Claims, and Tone of Voice
Content & Copywriting: Website, Shopify, and Product Copy, Content and Marketing Concepts, Presentations, and Marketing Materials
Launches & Events: Product and Brand Launches, Trade Fairs, Brand Events, and Corporate Events
Project Management: Coordination of Agencies, Designers, and Service Providers, Brand and Marketing Project Management

My goal is not only to make brands look good but to give them a clear direction and build them in a way that they actually function in everyday life.

Languages

German
Native or bilingual
English
Fluent
Turkish
Conversational
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Jakob Simon Zürich & Simon Immobilien
Brand & Operations Manager
January 2026 - Today (7 months)
Zurich, Switzerland
Branding, Marketing & Project Management
Conception and implementation of various brand touchpoints such as website content, social media presence, LinkedIn company profile, presentations, print materials, advertising materials, and sales support documents.
Strategic and operational further development of the luxury accessories brand Jakob Simon Zurich. This included product positioning, pricing, product descriptions, product launches, content, influencer collaborations, as well as the setup and ongoing optimization of the Shopify store.
Coordination of international producers, suppliers, logistics partners, designers, and other external service providers. Development of a uniform packaging system from concept to production preparation.
Independent planning and execution of brand and customer events, including a three-day trade fair appearance at BLICKFANG Basel and a юбилей event for around 70 guests. Responsibility for concept, budget, service provider coordination, guest communication, branding, and on-site implementation.
Coordination of website, SEO, and digital marketing projects, as well as preparation of the necessary structures for Meta Ads, tracking, product catalogs, and other digital sales channels.
Initiation of the transition to Microsoft 365 and establishment of a central, company-wide file and collaboration structure.
Close collaboration with management on strategic, creative, and operational decisions, as well as independent project management from the initial idea to implementation.

Assumed a temporary full-time position after a successful freelance collaboration in Autumn 2025.
Project Management Event Management Branding Marketing Business Development
Jakob Simon Zürich
Freelance Brand Consultant
October 2025 - January 2026 (3 months)
Zürich, Switzerland
Selected Freelance Projects

Development of a brand identity for a newly founded jewelry brand, including positioning, target audience, brand personality, tonality, color palette, and visual direction.
Conception and implementation of a Squarespace website for a construction and renovation company, including site structure, service promise, website copy, and visual design.
Consulting various founders and small businesses on brand positioning, communication, social media, and professional public image.
Creation and revision of claims, company descriptions, product copy, presentations, and other marketing materials.
Development of mood boards and creative concepts for websites, brand appearances, and digital content.
Support in transforming initial business ideas into clear, consistent, and practically implementable brand presences.
UMB AG
Trainee Branding
March 2024 - August 2024 (5 months)
Zürich, Switzerland
Collaboration on UMB AG's strategic brand communication and establishing the brand idea "creating time" in the market.
Support in the positioning and communicative marketing of UMB Expert, products, and IT services.
Independent responsibility for the content planning and management of the Instagram channel, aligned with brand values and the internal topic matrix.
Development and implementation of social media content within the framework of the overarching brand and communication strategy.
Planning, organization, and communicative support of customer, community, and employee events.
Photo and video documentation of events, as well as content preparation for external and internal communication.
Participation in the implementation of exclusive VIP events with around 10 guests to large team events with up to 500 participants.
Support and communicative guidance of various target groups and communities before, during, and after events.
Coordination of organizational processes, including reservations, bookings, and coordination with internal and external stakeholders.
Direct contact with customers, gathering needs, and maintaining existing customer relationships.