Elif B.

• Business Development and Negotiation: Identify and develop strategic partnerships (14 partners including 5 major ones); negotiate commercial terms and contracts; define and implement a launch strategy in a new market.
• Strategic Planning and Partnership Management: Manage the POS advertising budget and investments; implement targeted marketing campaigns; establish sales forecasts; develop strategies to increase foot traffic in points of sale; create business cases to validate strategies.
• Performance Analysis and Optimization: Monitor KPIs and adjust strategies based on performance; optimize ROI; develop omnichannel strategies.

• Create databases and deploy monitoring dashboards (for management and teams) to optimize the management of the purchasing process and supplier contracts.
• Implement strategic KPIs to optimize managerial decision-making.

Accompany European subsidiaries on marketing and distribution topics

• Analyze the retail, digital, and omnichannel strategies of customer experience and the role of stores to identify strategic opportunities for Orange stores post-Covid to increase their profitability: Benchmark against 17 international operators to identify replicable practices.
• Analyze and identify merchandising and product commercialization strategies for Internet products in European subsidiaries to analyze the impact on store traffic, sales, and store performance.

• Conduct an audit of POS/in-store display deployment processes to improve store performance: process mapping, pain point analysis, and optimization recommendations.

• Manage operational services (+80 employees) contributing to the achievement of year-end sales objectives in stores and online during the Covid period.
• Manage a cross-functional project involving several departments (logistics, IT, retail, customer service, sales, marketing) to ensure the Black Friday and Christmas period.
• Manage risks and implement contingency plans to ensure business continuity (store closures, customer service overload, stockouts).
• Develop and manage forecast schedules and crisis management processes.
• Produce daily and weekly reports on incidents and sales performance.

• Assess fraud and revenue assurance risks when launching new marketing offers.
• Implement risk coverage mechanisms to reduce financial impacts (losses, gains, ROI).