EYFreelancer profile translated to English.
Back to original languageAbout Eliasse
Digital marketing expert with over 10 years of experience in agencies and advertisers. Specialist in SMA and CRM. Possibility to work on-site in IDF and fully remote in other regions.
French
Native or bilingual
English
Conversational
Arabic
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Grand-MercrediTRAFFIC MANAGERPRESS AND MEDIAApril 2021 - January 2025 (3 years and 9 months)Neuilly-sur-Seine, FranceGrand-Mercredi, media site dedicated to grandparents*Tasks performed:• Creation and optimization of Social Ads & Google Ads campaigns• Analysis and reporting of advertiser and internal advertising campaign KPIs (CPC, CPM, CTR...)• Implementation of CRM automations and optimization of the customer journey.• Creation and launch of emailing/SMS campaigns• Analysis of performance on Google Analytics (GA4)
- MedianetTRAFFIC MANAGERDIGITAL AND ITMarch 2018 - August 2020 (2 years and 5 months)*Achievements: 2 million dinars in revenue generated for a hotel booking site of a renowned hotel group over a period of 2 months. Increase ROI by more than 30%: this performance was achieved in 6 months by optimizing bids on Google Ads.*Tasks performed:• Provide space buying strategies (Social Ads, Google Ads) adapted to client needs.• Analysis and Reporting of advertising campaign KPIs (CPC, CPM, CPA, Retargeting..)• Measurement of conversion funnel performance and improvement of conversion rate and ROI.• Advanced configuration of Google Tag Manager (tags, variables, containers) and Google Analytics
- WezignTRAFFIC MANAGERDIGITAL AND ITJanuary 2015 - February 2018 (3 years and 1 month)*Achievements: Objective met with only 60% of the allocated budget (optimization of cost per click, which allowed the client to invest the remaining budget in remarketing).*Tasks performed:• Creation and optimization of Social Ads & Google Ads campaigns• Analysis and Reporting of advertising campaign KPIs (CPC, CPM, CPA, Retargeting..)• Definition of objectives and key performance indicators (KPIs) for Social Ads campaigns• Strategic watch on Digimind software.
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Education
- Master 2 - Digital Marketing and E-commerceSUP DE PUB PARIS - INSEEC U2022Master M2 - Marketing Digital et E-commerce
- Applied Bachelor's degree in Arts and MultimediaINSTITUT SUPÉRIEUR DES ARTS MULTIMÉDIA DE LA MANOUBA2013Licence appliquée en arts et multimédia