Freelancer profile translated to English.
Back to original languageAbout Elias
Product Owner & Customer Journey Project Manager | E-commerce, SaaS & UX Design Expert
Need a digital Swiss Army knife to transform your business vision into concrete features and maximize your ROI?
As a consultant and freelancer, I act as a Front-end Product Owner (PO), Customer Journey Project Manager, or Product Manager to design user-centered web and mobile experiences. With significant experience at retail, e-commerce, and tech leaders (Weavenn, Castorama, Auchan Retail), I master the entire product lifecycle, from scoping to Go-to-Market.
🚀 MY AREAS OF EXPERTISE:
Product Ownership & Agile: Product scoping, Backlog management and prioritization (Jira, Asana), clear User Story (US) writing, facilitation of Agile rituals (Scrum, Kanban): Sprint Planning, Refinement, Daily, Retrospective.
UX Design & Customer Journey: E-commerce journey UX audit, friction point identification, conversion funnel design (A/B testing), and UX/UI briefs (Adobe XD, Figma).
E-commerce, SaaS & Retail Media: Seller onboarding, catalog management, module integration (payment, login, loyalty), and deployment of complex SaaS platforms.
đź› KEY SKILLS & TOOLS:
Agile & Delivery Tools: Jira, Asana, Confluence.
Data & Analytics / CRO: Google Analytics (GA4), Content Square (Expert), Hotjar, Looker Studio.
Tech Savvy: Solid understanding of HTML, CSS, SQL for effective communication with developers.
CMS: Shopify, Magento, WordPress.
🎯 WHY COLLABORATE WITH ME?
Certified Opquast and Content Square expert, I combine methodological rigor with a strong data culture. I also teach UX fundamentals at SKEMA Business School, allowing me to share best market practices daily for designing high-value products.
Let's discuss your needs and roadmap during an initial conversation!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Lille (up to 50km), Paris (up to 30km), Bruxelles (up to 30km), Tournai (up to 20km)
Experience
- WeavennSaaS & UX Product OwnerE-COMMERCEAugust 2025 - Today (1 year)Paris, FranceAt Weavenn, I am supporting the transformation of a legacy retail marketplace solution into an industrial, scalable SaaS product ready for the international e-commerce market.🎯 My key missions:Strategy & Roadmap: Conducting an in-depth Gap Analysis to identify development stages between the existing version and a marketable SaaS target.Functional Scoping: Defining and specifying critical back-office modules: seller onboarding, catalog management, order orchestration, and payment flows.Agile Prioritization: Constant balancing between addressing technical debt, stabilizing the core, and developing new high-value features.Go-to-Market (GTM): Preparing for commercial launch by creating demonstration materials and facilitating co-design workshops with strategic prospects.Governance & Interface: Coordinating a dedicated development team and maintaining constant alignment with the retail shareholder to ensure the quality of deliverables.💡 UX approach serving B2B:My UX Design expertise allows me to approach the complexity of a marketplace not as a technical constraint, but as a user experience challenge. I focus on simplifying the seller and administrator journeys to ensure rapid adoption and maximum operational efficiency.
- SKEMAUX Design InstructorJanuary 2025 - April 2025 (3 months)Led a 30-hour training cycle, spread over 10 sessions of 3 hours each, for 3rd and 4th-year students in the Global BBA Management program.
- Course taught exclusively in English to an international audience.
- Introduction to the fundamental principles of UX Design: methodologies, tools, and best practices applied to the development of digital products and services.
- Teaching approach combining theoretical lectures, case studies, and practical exercises.
- Mentored students on real-world projects, fostering an experiential and interactive approach.
- Auchan FranceCustomer Journey Project ManagerE-COMMERCEApril 2022 - June 2024 (2 years and 2 months)Villeneuve-d'Ascq, FranceAchievements:Created and optimized digital customer journeys with a focus on performance and user satisfaction.Development and improvement of key journeys:
- Artisanal Food Products
- Product returns on website and app
- Innovative Auchan Go checkout
- In-store pickup journey within the checkout process
- Retail Media x Valiuz project (coordination and progress monitoring)
Analysis and optimization of customer journeys:- Identification of customer pain points and implementation of corrective actions.
- Performance analysis post-deployment (via Content Square) to optimize conversions.
- Implementation of A/B Tests to improve checkout funnel performance.
Formalization and management of product requirements:- Writing and communication of operational business rules to IT teams.
- Gathering and analysis of business needs, summarizing challenges, and formalizing requests.
- Writing User Stories and managing the backlog to ensure implementation aligned with business objectives.
Development monitoring and coordination:- Participation in pre-production testing to validate deliverable compliance.
- Regular communication with IT teams to understand technical blockers and mitigate risks.
- Stakeholder coordination: UI Designer, UX Designer, Product Owners, Developers, Business teams.
- Briefs for Design teams, monitoring mock-up production, and validating interfaces.
Continuous improvement and agile methodology:- Organization and participation in agile retrospective workshops to improve run processes.
- Creation and monitoring of continuous improvement processes to ensure quality delivery.
- Participation in steering committees (COPIL) to ensure information flow to stakeholders.
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Education
- Advanced Master® in Data Marketing and E-commerce ManagementSKEMA Lille2023
- Master's in Digital CommerceCatholic University of Lille2020- Optimisation SEO - Optimisation SEA - Création de campagnes SEA - Création de Wireframe - Stratégie de création web
Certifications
- Google Ads CertificationEuratechnologies2019
- Mazeberry CertificationMazeberry2019