Freelancer profile translated to English.
Back to original languageAbout Elias
đŻ Expert Meta Ads, Google Ads & Acquisition E-commerce
You are looking to grow your online sales and improve the performance of your advertising campaigns? I will guide you from strategy to execution, with recognized expertise in Facebook Ads, Instagram Ads, Meta Ads, and Google Ads.
đ My approach:
Advertising Audit & Strategy: account analysis, audience definition, budget management, and implementation of data-driven acquisition strategies.
Campaign Management & Optimization: profitable scaling, A/B testing, conversion funnel optimization, and advanced retargeting.
Advertising Design: creation of visuals and videos adapted to social platforms, for more effective Facebook & Instagram Ads campaigns.
Shopify & E-commerce: support in the development and optimization of Shopify stores (setup, integrations, CRO, user experience).
Analysis & Reporting: KPI tracking (ROAS, CPA, CTR, conversion rate) to maximize long-term results.
đ What sets me apart: I combine strategic (digital acquisition), technical (Shopify, tracking, analytics), and creative (advertising design) expertise to deliver measurable and sustainable results:
ROAS up to x5 depending on the project,
CPA reduced by up to -40%,
E-commerce revenue increase by up to +70% in a few months.
đĄ Whether you are a startup, an e-commerce business, or an SME looking to accelerate your online growth, I implement customized campaigns that convert.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Nice (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km)
Experience
- Knife BrandMeta Ads / Google Ads ManagerFebruary 2022 - Today (4 years and 6 months)Tokyo, JapanResponsible for managing and optimizing Meta Ads and Google Ads campaigns for Knife Brand, an e-commerce brand specializing in knife sales, I designed and managed a comprehensive digital acquisition strategy to increase brand awareness and online sales.My main responsibilities:đŻ Defining advertising strategy and managing a monthly budget of over âŹ10K.đ Continuous campaign optimization with an average ROAS of 4.2 and a 35% decrease in CPA over 6 months.đ Setup and monitoring via Meta Pixel & Google Analytics, allowing for better conversion attribution (+28%).âïž Creation of visuals and ads adapted to the brand's DNA, generating a click-through rate (CTR) above 3.5%.đ Implementation of retargeting strategies and conversion funnels that contributed to a +65% increase in online revenue.Result: rapid development of Knife Brand's awareness in its target markets, while maintaining profitable and sustainable growth.
- Boutique E-Commerce | Imprimante portableDigital Acquisition & Ads SpecialistE-COMMERCENovember 2023 - May 2024 (6 months)Budapest, Hungaryđ Skills implemented for a portable printer e-commerce siteđŻ Advertising Strategy & Multi-channel AcquisitionImplemented Meta Ads & Google Ads campaigns targeting both individuals and professionals, with a monthly budget of âŹ15K.â Results: +72% in sales in 8 months, with a 40% reduced CPA.đ Campaign Optimization & Advanced MonitoringAnalysis of KPIs (ROAS, CTR, CPC, conversion rate) and continuous A/B testing.â Results: average ROAS of 5.1, +3.8% click-through rate, and +55% conversion rate increase.đ Tracking & DataImplementation of Google Analytics 4, server-side conversion setup, and funnel tracking.â Results: improved sales attribution and better understanding of customer journeys.đ Purchase Funnel Optimization & CROImprovement of product pages (visuals, USPs, descriptions) and checkout page optimization.â Results: -25% cart abandonment rate and +33% finalized orders.âïž Content & Advertising CreationProduction of educational visuals and videos highlighting the compactness, speed, and autonomy of portable printers.â Results: +80% engagement on social campaigns compared to industry benchmarks.
Reviews
Recommendations
RG
+2
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Education
- Meta Certifications (Meta Blueprint)Meta2023Meta Certified Digital Marketing Associate Niveau dĂ©butant/intermĂ©diaire. Montre une comprĂ©hension globale des publicitĂ©s sur Facebook, Instagram, Messenger et Audience Network. Meta Certified Marketing Science Professional Focus sur lâanalyse, lâinterprĂ©tation de donnĂ©es et lâoptimisation des campagnes. Meta Certified Creative Strategy Professional Conception de stratĂ©gies crĂ©atives efficaces pour les campagnes Meta Ads. Meta Certified Media Buying Professional SpĂ©cialisĂ©e sur lâachat mĂ©dia (budget, enchĂšres, placements, optimisation des conversions). Meta Certified Media Planning Professional Ciblage dâaudiences, planification des campagnes cross-canal et allocation budgĂ©taire.
- Bachelor of Design & CommunicationLa Tourrache2021IdentitĂ© visuelle Ădition (print, supports physiques) Illustration Communication visuelle (affiches, magazines, interfaces, objets) ComprĂ©hension des enjeux techniques, des usages et des Ă©volutions sociĂ©tales et environnementales