Freelancer profile translated to English.

Description

My job is to build your narrative identity.

Specializing in brand platforms, storytelling, and verbal identity, I work at the intersection of strategy and creation to deliver honest, well-told, and useful stories for people.

A sincere positioning + words that sound right + narratives that resonate with the right people.

branding

Brand platform, tone of voice, storytelling & editorial line

strategic planning

Strategic insight, creative recommendation, expression territories

copywriting

Signature, body copy, script & storytelling, activations

The goal: to understand your audience and create a story that reflects you and connects you with them.

Deliverables: brand platform, manifesto, editorial charter, brand content strategy, 360 copywriting.

I've had the chance to work with:

Asphalte, Jack Daniel's, BIC, SNCF, La Banque Postale, Enedis, Ritz Paris, Cetelem, Meteojob, Laiteries Rians, Aéroports De Paris, Lapeyre, Givenchy, Yannick Alléno, LVMH, Veet, Tour Eiffel, Yachts de Paris, Deloitte, Première Vision, Sodexo Sports & Loisirs, Spotify, Passionata, Transavia, Villages Nature (Center Parcs)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 10km), Paris (up to 10km)

Freelance
Creative Strategist | Copywriter
April 2025 - Today (1 year and 4 months)
• Strategic Planning / Trends, Insights & Positioning
• Branding / Brand Platform, Positioning, Storytelling
• Editorial Strategy / Tone of Voice, Manifesto, Charter & Editorial Line
• Copywriting / Creative Writing, Brand Signatures, Taglines
• Brand Content / Content Territories & Pillars, Creative Concepts, Production Monitoring
Branding Strategic Planning Storytelling Copywriting Editorial Line
TBWA
Brand Content Account Director
TELECOMMUNICATIONS
November 2022 - April 2025 (2 years and 5 months)
Paris, France
• Development and supervision of editorial communication / brand content / advertising strategies for a client portfolio in FMCG, media & culture, wines & spirits, public service, banking, automotive
• Close coordination with international entities & partner agencies
• Support for content teams: structuring, coaching, development
• Response to tenders in collaboration with the board of directors
• Coordination with creative, strategic, and production teams: campaigns, social media, advertising, print, documentaries, web series, etc.
Communication Strategy Brand Content Editorial Strategy Advertising Campaigns
Freelance
Creative Strategist | Copywriter
TELECOMMUNICATIONS
March 2020 - December 2022 (2 years and 9 months)
Paris, France
• Editorial Strategy: Charter, Tone of Voice, Identity
• Storytelling: Brand, Activations
• Copywriting: Advertising, Web
• Brand Content: Creative Concepts, Content Strategy
Communication Strategy Strategic Planning Copywriting Branding Storytelling