Freelancer profile translated to English.
Back to original languageAbout Elìa
🚀 Performance Marketing (SEM) Specialist!
Tired of generic campaigns that don't deliver results? I'm here to change that. I design personalized SEM strategies that drive your specific goals: generate more leads, increase your app installs, or strengthen your brand.
With over 8 years of experience, I've worked with companies across various sectors to optimize campaigns on the leading advertising platforms: Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, TikTok Ads, and Apple Search Ads.
✨ My methodology: your success, step by step
1️⃣ Thorough Analysis: I delve deep into your business, your competition, and your target audience to identify unique growth opportunities.
2️⃣ Tailored Strategy: I design a personalized SEM plan that combines the ideal platforms and tactics for your goals.
3️⃣ Implementation & Optimization: I launch your campaigns and continuously optimize them to maximize your return on investment (ROI). As I mentioned at the beginning, the first month is FREE, so you'll only have to worry about the budget to activate the campaigns!
4️⃣ Total Transparency: You'll receive clear and detailed reports to measure the impact of every action.
🎯 What we can achieve together:
- More qualified leads: potential customers interested in what you offer.
- Increased app visibility: more installs and loyal users.
- Brand reinforcement: position your business as a leader in its sector.
Does your business need a unique approach, or do you prefer to stick with generic solutions?
Think about it this way: do you settle for an off-the-rack suit, or do you prefer a custom-made one, designed exclusively for you?
👉 It's time to take your business to the next level with SEM campaigns that actually work. Let's have a free consultation today!
English
Conversational
Italian
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- BitwisePerformance Marketing SpecialistPRIVATE EQUITYAugust 2024 - Today (1 year and 11 months)Barcelona, Spain✅ Senior Performance Marketing Specialist for Bitwise:- Created a strategy to boost Bitwise's brand awareness in Germany and Italy through strategic LinkedIn Ads campaigns.- Planned campaigns with the goal of lead generation.- Continuously optimized campaigns to maximize KPIs and achieve client objectives.- Created detailed reports to communicate results to stakeholders and make data-driven decisions.🔧 Tools Used:- LinkedIn Ads- Google Analytics
- THE KNOT WORLDWIDEPerformance Marketing SpecialistE-COMMERCEFebruary 2017 - Today (9 years and 5 months)Barcelona, Spain✅ Senior Performance Marketing Specialist at The Knot Worldwide:- Worked to significantly boost B2B and B2C lead generation through strategic campaigns on Google Ads, Facebook Ads, and other platforms in 7 different markets (SP, IT, FR, UK, BR, MX, IN).- Created and managed campaigns with the objective of App Installs/Sign-ups.- Developed and managed Performance Max campaigns to drive growth for The Knot Worldwide's marketplace.- Improved brand awareness through branding projects, increasing the company's market visibility.- Analyzed results through platforms like Google Analytics, Qlik, and AppsFlyer to extract valuable insights and make data-driven decisions.- Personally led the development of the B2B Paid project.🔧 Tools Used:- Google Ads- Business Manager (FB/IG)- Apple Search Ads- TikTok Ads- Pinterest Ads- Microsoft Ads- Qlik- Office Suite and Gmail
- PlansaroundSenior Performance Marketing SpecialistJanuary 2025 - June 2025 (5 months)Led the launch of the "Plansaround" project, a mobile application designed to connect users with common interests, facilitating the creation and participation in events and activities nationwide.Advertising Campaign Management:- Designed and optimized Brand Awareness campaigns (Google Ads, Meta Ads + Demand Gen) to maximize brand recognition.- Managed Lead Generation campaigns (Google Ads, Meta Ads) with the goal of capturing interested user data.- Administered App Install campaigns (Google Ads, Meta Ads, Apple Search Ads) to drive app downloads.- Analysis and Optimization: Performed reporting and data analysis for continuous improvement of campaigns and overall performance.Key Results:- Lead Generation: Obtained over 200 high-quality leads in the first 15 days after launch.- App Installs: Achieved over 5,000 app installs in the first few months of activity.
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Education
- Degree in CommunicationUniversity of Padua2014☑️ Marketing tradicional y Marketing Digital sí, pero también Filosofía, Sociología, Economía y mucho más. 🕸️ Todos estos sectores parecen ser desconectados entre ellos pero la verdad es que su punto de encuentro es exactamente la Comunicación. A día de hoy est aspecto tiene una importancia absoluta porque el nombre de una empresa puede encontrar su camino en diferentes canales como la TV, la publicidad en los varios periódicos, los carteles que cada dia coloran los muros de las nuestras ciudades y, obviamente, en el web donde hay aún más sombras de sitios donde podemos promovernos. 👉 Durante los años de la Universidad aprendí la importancia de la comunicación y lo que esta misma permite lograr, haciendo crecer en mi una pasión que puede ser desahogada solo aplicándola.
- Master in Audiovisual Communication and AdvertisingAutonomous University of Barcelona2015La Comunicación es un sector muy amplio. ✨ Todo lo que la gente ve y escucha a través de una pantalla, que sea una imagen feliz, un video lleno de colores diferentes, una canción famosa o el titulo de un anuncio en Google, puede generar emociones. 👉 A través el Master en Comunicación Audiovisual y Publicidad he tenido la posibilidad de profundizar todos los aspectos ligados a la publicidad hecha en TV y sobretodo en el mundo digital.
Certifications
- Fundamentals of Digital MarketingGoogle2017
- Google ShoppingGoogle2021