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Elfa JouiniEJ

Elfa Jouini

Perfume Strategy Consulting

€1,200/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elfa

I support brands and project leaders who wish to create their own perfume brand, without always mastering all the challenges related to the construction and launch of a perfume.

Thanks to my support, brands save precious time and avoid trial and error, unnecessary back-and-forth, and launch mistakes, with a direct impact on costs and project viability.

I work on both strategic dimensions and the very core of olfactory creation: understanding scents, raw materials, perfume language, and the creation process with a perfumer.

My role is to be the link, and sometimes the safeguard, between the client's vision and the perfumer's work, to ensure the coherence of the perfume, the accuracy of the olfactory choices, and fidelity to the initial concept.

I rely on in-depth knowledge of the sector and a strong network in the world of perfumery, including perfumers, fragrance houses, and brands, which allows me to effectively communicate with all stakeholders and take into account the real constraints of the profession.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Association Nez en Herbe
    Speaker - Olfactory Awakening Workshops
    EDUCATION AND E-LEARNING
    January 2025 - Today (1 year and 5 months)
    Paris, France
    Speaking at the Nez en Herbe association as part of olfactory awakening workshops for children in schools.

    These workshops aim to introduce younger children to the world of scents, develop their sensory vocabulary, olfactory memory, and their ability to identify, describe, and feel odorous materials.

    I teach the basics of olfaction in a fun and adapted way, focusing on listening to sensations, curiosity, and discovery, while laying the first foundations of olfactory language.

    This commitment is part of a transmission and educational approach to perfume and scents, from a young age.
    Workshop Facilitation Olfactory Analysis Olfactory Awakening Sensory Pedagogy Educational Workshops
  • Master Parfums
    Web Writer for Olfaction and Perfumery
    FASHION AND COSMETICS
    December 2022 - Today (3 years and 6 months)
    Paris, France
    Writing specialized editorial content on olfaction and perfumery for the Master Parfums brand, with an approach that is pedagogical, expert, and accessible.

    My work involves translating the world of perfume – raw materials, olfactory families, creation mechanisms, sensory vocabulary – into clear and structured content, respecting SEO standards without compromising substance.

    I have helped make complex concepts related to scents and perfumery understandable, in line with the brand's fun and educational universe, to guide players in discovering, understanding, and adopting olfactory language.

    This experience has allowed me to consolidate fine expertise in perfume, at the intersection of pedagogy, olfactory culture, and transmission.
    Client Support Positioning Strategy
  • Indépendant
    Olfactory Analysis and Transmission – Specialized Perfumery Content
    LUXURY GOODS
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Production and dissemination of analytical and editorial content on perfumery and olfaction, with a focus on transmission and expert decryption.

    This work involves analyzing perfumes, deciphering olfactory constructions, examining the work of perfumers and fragrance houses, and translating complex concepts into clear and structured language.

    This regular work allows me to maintain a deep knowledge of the market, trends, raw materials, and creative dynamics of the sector, while developing a capacity for critical analysis and precise formulation of olfactory choices.
    Olfactory Analysis Perfumery Culture Perfume Market Watch Strategic Watch Communication and Pedagogy

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Education

  • Information Systems Project Management Engineer
    I2fII
    2005
    Compétences transversales en structuration de projet, cadrage des besoins, gestion des étapes et coordination des parties prenantes.

Skill set

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