Emmanuel Lepage

Passionate about the technological capabilities offered by Big Data, I have 22 years of experience in digital, during which I have initiated and managed Adserver, Analytics, CRM, and CDP projects, both in developing ad hoc tools and implementing third-party solutions.

Advocating a holistic view of a project within your business objectives, I adopt a pragmatic approach to execution, leveraging the agility brought by Growth Hacking.

No overly complex systems, but iterations that allow everyone to visualize concrete results, without neglecting the mastery of a solid technical foundation for the project.

I am equally comfortable taking over and integrating a pre-existing stack as I am with redesign and migration projects to new solutions. Aware that all projects eventually face the burden of their technical debt, my experience working with developers (over 40 in direct contact for 20 years) allows me to understand and weigh the obstacles and motivations in any technical decision, and to find together the solution that offers the best balance between the utility of the existing system and the evolution of the tool.

I offer my services for the following tasks:

- Complete CRM implementation process (audit, selection, configuration, team training, follow-up)

- Complete CDP (or DMP) implementation process

- Setting up a Growth Hacking strategy (identifying the North Star, creating and managing an agile team, monitoring experiments)

- Audit of marketing acquisition channels (particularly regarding deduplication issues, marketing pressure management, ROI optimization)

- Setting up Lead Scoring...

The list above is not exhaustive. As a fan of SaaS tools, I can quickly discover and assess the quality and relevance of a solution in relation to your company's culture and challenges. Call me and let's discuss it!