Eléonore Poncet

• • Analysis of performance / competitive benchmarking on olfactory trends and launch opportunities.

• • Contribution to the brand's medium and long-term strategic thinking through the preparation of marketing presentations on creative territories, pricing strategy, and launch platforms.

• • Coordination of creative development: consumer insights, olfactory, packaging, storytelling, and 360° marketing activations.

• • Contribution to 2024/2025 launches: development of mock-ups, artwork monitoring, agency coordination, and participation in 360° marketing plans.

• • Sell-in / sell-out analyses in European, US, and Global markets to monitor launch performance and identify optimization levers.

• • Monitoring of marketing and development budgets: supplier quote management, expense tracking, and support for management presentations.

• • Coordination of projects related to the design and production of luxury packaging, in conjunction with various external and internal stakeholders.

• • Development of content and participation in the company's social media strategy, particularly around product shoots and key events.