Freelancer profile translated to English.
Back to original languageAbout Eléonore
With14 years of experienceineCommerce and Managementpositions within International Groups, I driveambitious transformationsand generate double- to triple-digit growth in complex and competitive environments.
I have had the pleasure ofmanaging multidisciplinary teams(KAMs, Marketing, Trade, CRM, Media, Data) of up to 6 people and manage digital budgets ranging from €250K to over €1.5M/year.
My expertise covers the entire digital ecosystem: B2B2C, D2C, eRetail, Marketplaces, Pureplayers, ePharmacy, CRM, eRetail Media, and focuses on defining an omnichannel strategy, with solid experience in negotiations (trade terms, JBPs), defining roadmaps, and international operational management.
What I can bring you:
- Digital transformation & ROAS optimization
- Definition and management of short-term, medium-term, and long-term strategies
- Implementation of go-to-market plans and eJBPs
- Key account management and negotiation
- Commercial development & offer optimization
- Selection and management of external eRetail Media - CRM - Sponsored ads partners...
Key Achievements:
-> Revenuex7in 4 years and eShare x2.7 at Wella & OPI
->+30%annual growth across all categories at Essity
->Twice the market growthat Nestlé for 2 consecutive years and +3 pts market share
->Winnerof the best FMCG eCommerce France strategy award by Advantage Group (2018).
->Winnerof the HUB35 Digital Business award
To further strengthen my expertise and anticipate future transformations, I have recently completed **2 training courses**:
- Leading with Data and Artificial Intelligence (Polytechnique)
- Integrating Sustainable Transition in Business (Mines Paris)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- Wella ex Coty CompanyECOMMERCE DIRECTOR WELLA & O.P.IFASHION AND COSMETICSMay 2021 - July 2025 (4 years and 2 months)Paris, France• Leading eCommerce Team & its strategy: B2B2C – eRetail - B2B - D2C - Marketplace - ePharmacy Pureplayers...• P&L ownership and Team Management of 6• Trade Terms, negotiation, eJBP, roadmaps, eMerch, PAN EU, omnichannel strategy with cross-functional Global and local teams• eRetail Media, Media funnel with agencies, CRM, SEO/SEA, AI, ChatBot implementation to deliver growth and desirability• Infuse Ecommerce Excellence Standards• Manage game changer initiatives• EBITDA improvement• Turnover x7 in 4 years• eShare total FR = 21% (x2,7)
- NESTLEGLOBAL ECOMMERCE ACCELERATION LEADAGRICULTUREJanuary 2020 - October 2020 (9 months)Switzerland10 Month mission in Switzerland at Vevey Nestlé Global HQPart of 17 people selected from all over the Globe and many different roles to raise the bar & accelerate in ebusinessMy own mission was helping to build eCommerce strategy to deliver Starbucks EMEA launch in eRetail, Pureplayers as Amazon and Drive.
- NestléINFANT NUTRITION ECOMMERCE CHANNEL LEADAGRICULTUREJune 2017 - April 2021 (3 years and 10 months)Noisiel, France• Build Omnichannel strategy & define objectives & KPIs, create annual JBP and GTM for eRetailers (Auchan Drive, Leclerc Drive, Carrefour Drive, Intermarché Drive...) and Pureplayers (Amazon, Veepee, Showroom Privé...)• P&L ownership with A&CP budget• eRetail media, personalization, data, eContent• Sales growth from below the Market and competitors to 2X faster in 1 year• Sales x3 in 2.5 years• 2 awards recognition (Advantage Group as 1st Place in eCom strategy FR and internal award in Digital project and results)
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Education
- Executive Certificate - Integrating Sustainable Transition in BusinessLes Mines ParisRSE et Développement Durable
- Executive Certificate - Leading with Data and Artificial IntelligencePolytechnique2025