Freelancer profile translated to English.
Back to original languageAbout Eleonore
I dedicate 50% of my time to developing my Femtech Startup at Station F and also offer my services as a Marketing Consultant/Part-time CMO.
With 15 years of experience serving major international groups in the payment sector (MoneyGram, Mastercard) and Fintech / E-commerce startups. I support my clients in their marketing strategy and business development.
🤝 What I bring you:
- B2B2C marketing specialist, I master all online and offline levers.
- Trained in Growth Hacking techniques with Growth Tribe, I intervene at all stages of the marketing funnel.
- Management of marketing teams and service providers (agencies).
- My priorities: delivery, customer satisfaction, and your growth.
✅ My Soft Skills:
- Strong entrepreneurial spirit, I founded my own startup.
- Staying operational: Keeping a foot on the ground is essential to not be disconnected from market reality and customer needs.
- High adaptability: comfortable in both startup environments and highly structured large groups. I particularly appreciate multicultural companies.
🎯 Key Skills:
B2B2C Marketing, Growth Hacking, Communication, Event Management, Project Management
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Jami Life - Femtech mobile appFounderHEALTH AND WELLNESSMay 2024 - Today (2 years and 3 months)Paris, FranceFounder of Jami, a mobile application dedicated to adolescent health, launched in 2025 and used by over 20,000 young girls.As a solo founder, I manage all aspects of the application's development:
- Product strategy and roadmap
- 100% organic acquisition and growth
- KPI monitoring: acquisition, activation, engagement, retention, and conversion
- ASO, SEO, CRM, and content strategy
- B2C monetization through subscriptions and B2B partnership development
- Brand positioning and distribution strategy
- Public funding search and fundraising
- Building and managing a medical committee
This experience allows me to have a transversal and operational approach to launching and growing a mobile application. - mastercardMarketing ConsultantBANKING AND INSURANCEMarch 2021 - January 2022 (10 months)Paris, FranceSupport Mastercard partners (traditional banks, online banks, Fintechs) in the different stages of a bank card's lifecycle.➡️ Design and execution of on/offline marketing campaigns:B2C: awareness, acquisition, usage, and upgrade campaignsB2B: educational campaign on PSD2 (quizzes, motion design videos), sales incentive programs➡️ Studies: benchmark, NPS, qualitative study, communication audit➡️ References: Crédit Mutuel, Crédit Agricole, FLOA Bank, Edenred, Moneytrans
- TSI PaymentMarketing and Communication DirectorBANKING AND INSURANCEDecember 2017 - July 2019 (1 year and 7 months)Paris, FranceTSI Payment is a French fintech operating in the European market. With over 15 years of experience in payment and e-money, TSI offers payment solutions to merchants/e-merchants: e-money (Ticket Premium prepaid coupon, digital wallet), payment services (bank card, online cash payment), and third-party payment collection.Clients: Betclic, Unibet, PMU, Pokerstars, Winamax, Cdiscount, Oscaro.comResponsibilities:Define and manage the B2B marketing strategy (merchants and distributors) to increase TSI Payment revenue:- Develop TSI's brand awareness through an RP strategy- Inbound marketing: generate leads with brand content- Support merchants in promoting TSI payment solutions- Foster distribution networks to increase the visibility of TSI products, implement drive-to-store actions to boost sales- Ensure TSI's presence at key Fintech industry events: Paris Fintech Forum, One-to-One Monaco, Money2020, Losangexpo, Gamescom- Support sales teams (presentations, product sheets, product demos)- Recruit new users and retain existing ones (B2C)- Implement co-marketing campaigns with merchants- Manage social media- Lead brand strategy- Manage a team of 4 people- Scope: France, Benelux, Italy, Spain, UK
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Certifications
- Google AnalyticsGoogle
- Growth HAckingGrowth Tribe2021