Freelancer profile translated to English.

Description

Graduate of ENSAE

12 years of experience with data projects related to the implementation of data-driven marketing strategies, including multiple MMM and customer analytics projects. Projects most often international in scope across multiple industries: Luxury, cosmetics, retail, banking, telecommunications.

I am available to support you in your marketing optimization projects (MMM, customer analytics, reporting, campaign measurement, marketing strategy redesign...).

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Sia Partners
Senior Manager - Data Science
CONSULTING AND AUDITS
August 2021 - Today (4 years and 9 months)
Marseille, France
- Management of Data Marketing projects with a focus on scoping and implementing MMM programs and their utilization
- Team management
- Leading cross-functional initiatives (development of marketing analytics offerings, methodological research, training, commercial proposals, recruitment)
Project Management Team Management Data Science Marketing Analytics
EKIMETRICS France
Manager - Marketing Analytics & Data Science
DIGITAL AND IT
June 2011 - August 2021 (10 years and 3 months)
Paris, France
- Operational and commercial management of a client portfolio in the cosmetics, luxury, and retail sectors
- Management of Data Science projects such as Customer Analytics (purchase behavior analysis, marketing strategy impact measurement and optimization, CRM segmentation, scoring, dashboards) and MMM.
- HR management of a pool of 5 consultants, with over 20 consultants managed simultaneously
- Leading strategic cross-functional initiatives (Customer Centricity Offering, Knowledge Management & HR)