Elena Souiller-Fedorenkova

Troopy is a pioneer in shared scooters since 2018. Our solutions: mobility for all, electric charging network, franchising, and collective intelligence.

The well-intentioned and educational movement that makes careers in Growth shine ️

I help brands understand their customers, address their problems, and communicate value through relevant channels. Consulting in Marketing strategy / Growth / Branding / Product Marketing / Digital Marketing / Performance Marketing Part-time CMO for startups: Ambrosia Finance, Troopy Examples of projects: Growth mission for Amarris Direct, a FinTech offering online accounting solutions for freelancers. Target: increase lead acquisition ️ I optimized the homepage & product pages thanks to user behaviour observation (Hotjar) & competitor benchmarking (Similarweb). Conversion rate : +17%, time spent on the page for converting customers: +50% ️ I experimented with new ways of prospect acquisition on LinkedIn with marketing automation tools. Conversion rate: x3 vs. website conversion rate ️ I boosted soft acquisition by optimizing the landing page for the training "Lance ta boîte" and a 4-week social network campaign. Impressions for LinkedIn posts: x3 vs. company average, training subscriptions +250% vs. presious months I helped Watèa by Michelin, GreenTech scaleup, structure their product roadmap ️ I led internal audit and external benchmark interviews ️ I designed a new process from Product strategy & vision to Product roadmap & Delivery planning that is currently being tested for the 1st iteration ️ I made recommendations on formats & RASCI for product management milestones I helped multiple startups define their positioning: user discovery, lean branding workshop, selection of traction channels to test and design of marketing strategy & metrics