Freelancer profile translated to English.
Back to original languageAbout Elena
A communicator by nature and a psychologist by training, I firmly believe that communication is the foundation upon which everything is built. Since 2021, I've been helping SMEs, agencies, and personal brands find their voice through 'Comunico lo Que Quiero' (I Communicate What I Want).
My methodology can be summarized in my own concept: con-vender*, which is the art of connecting with people and convincing with honesty to ultimately sell with purpose. No tricks, just applied psychology and strategic narrative.
My experience of over 15 years as an advisor and trainer has taught me that respectful and sincere dialogue is the engine of action. I don't understand communication without that psychological basis that generates real trust.
How do I support you?
CLQQ is where your vision and my strategy meet. I help you bring ideas to life and turn them into tangible realities:
💬 Verbal identity: We define who you are and how you speak.
📣 Creative concept: We create the soul of your campaigns.
🖊️ Copywriting & UX Writing: Clear messages that guide your audience and facilitate decision-making.
I've had the pleasure of working with personal brands, startups, and large corporations: BBVA, Financiera El Corte Inglés, Cinfa, Renfe, FCC, Telpark, Es Terrat, Aplazame, Klasoo, and Lendrock.
My clients value my proactivity and clarity in explaining complex processes.
I see it this way: I get involved in your business as if it were my own.
Shall we talk?
If you're looking for integral, creative communication that helps you achieve your goals, I'm eager to learn about your project.
Thank you for reading every word.
Spanish
Native or bilingual
English
Conversational
Catalan
Fluent
Remote only
Primarily works remotely
Experience
- Volando VengoCreativeJanuary 2026 - Today (7 months)Strategic collaboration in developing impactful narratives and designing experiences for corporate environments, applying psychology at each project phase:B2B Corporate Experience Design: Conceptualization and creation of micro-experiences aimed at strengthening networking and brand identity in professional contexts.Documentation Architecture and Creative Support: Development of strategic documentation and internal communication assets that facilitate brand project execution.
- Es Terrat Administración de FincasMarketing Communications AdvisorSeptember 2021 - Today (4 years and 11 months)Leadership and execution of communication architecture for the brand, transforming the entity's digital presence through:1 Strategic Brand Direction: Design and implementation of the integral communication strategy to position the brand in a highly competitive sector.2 Digital Ecosystem Management: Tactical and strategic content planning for social media, aligned with business objectives and customer retention.3 Creative Direction and Multimedia Production: Coordination and co-creation of visual assets in collaboration with image and video specialists to ensure a cohesive brand identity.
- Comunico Lo Que QuieroFounder & Communication StrategistAugust 2021 - Today (5 years)Madrid, SpainSpecialist in the development of verbal identities and brand communication strategies under the proprietary methodology 'con-vender': a fusion of consumer psychology (selling) and strategic narrative (connecting) to transform communication into an honest sales asset.
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Education
- Master in Branding and Brand ManagementESNECA Business School2024
- OTT Platforms: Content Production and StrategyHAZ RTVE Instituto2024Arquitectura técnica de una plataforma OTT, estrategia de contenidos e integración de otros servicios. Diseño eficiente para la experiencia de las personas usuarias (UX) e introducción en los principios básicos de la gestión, la planificación y la distribución de los contenidos de una plataforma OTT.