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Elena LaraEL

Elena Lara

Data Analyst - People Analytics

€160/day
Madrid, ES
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elena

Data-oriented professional with over 10 years of experience in HR and talent management, specializing in the IT, Engineering, and Energy sectors. Currently starting as a freelance Data Analyst, with several projects completed in Python, SQL, Tableau, and Power BI.

My goal is to leverage my experience in talent acquisition and people analytics to provide actionable insights and optimize decision-making processes.

I have developed interactive dashboards in Power BI for the HR department, which have improved decision-making by 40% with time savings and implemented analytical strategies that have enhanced efficiency and productivity in my projects.

I have successfully led recruitment teams, managing data-driven projects that improved hiring strategies, reduced costs, and increased team performance. Passionate about data visualization and analysis, I am highly motivated to continue applying my skills to extract meaningful insights from complex datasets, contributing to business growth and strategic solutions in data-centric roles.

Services I Offer:

Data Analysis:

Data collection and cleaning with Python
Statistical analysis and data visualization using Python
Custom dashboard creation in Power BI

People Analytics:

Identification of Key Performance Indicators (KPIs) for talent management
Employee engagement analysis and feedback interpretation
Workforce analysis to support strategic decision-making

Human Resources Consulting:

Recruitment process optimization
Profile definition and performance evaluation
Talent retention strategies and organizational development

Training and Mentoring:

Private tutoring in Python, SQL, and Power BI
CV and LinkedIn profile optimization consulting
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 20km)

Experience

  • Freelance
    DATA ANALYST
    TELECOMMUNICATIONS
    June 2024 - Today (2 years)
    Madrid, Spain
    Key Responsibilities:

    🔹 Data Analytics & Reporting

    Extraction, transformation, and cleansing of HR data for analysis (ETL).
    Development of interactive dashboards in Power BI to visualize key KPIs (turnover, absenteeism, climate, performance...).
    Automation of reports and processes using Python and advanced Excel.
    Generation of dashboards and periodic reports for management.
    🔹 People Analytics

    Analysis of turnover by group, overtime, and absenteeism.
    Definition of KPIs for the Talent area.
    Performance evaluation and development of workplace climate analysis models.
    Job evaluation and categorization of compensation concepts.
    🔹 Digital Transformation & Tools

    Active participation in the digitalization of the HR area.
    Functional analysis of processes and implementation of improvements in SAP SuccessFactors.
    Standardization and creation of data structures.
    Microsoft Power BI Python Microsoft Excel SAP SuccessFactors People Analytics
  • Neotalent
    TALENT MANAGER - People Analytics
    May 2020 - May 2024 (4 years)
    Madrid, Spain
    Led a recruitment team of 10, specializing in Engineering and IT roles across various sectors (IT, Rail, Energy, Oil & Gas, Industrial, Telecommunications).

    Managed the successful hiring of 192 positions/year across 5 business units, optimizing recruitment processes with data-driven strategies.

    Oversaw a 350k budget, ensuring effi cient resource allocation and cost management.

    Talent Definition: Defined profi les for key talent pools, ensuring alignment with current and future organizational needs. Supported in identifying the critical skills and competencies required.

    Talent Retention : Assisted in creating data analysis and implementing action plans to enhance engagement and retention, working closely with HR and business leaders.

    Developed HR dashboards to track key metrics such as headcount, turnover, and recruitment KPIs, providing insights to HR and business partners.

    Coordinated with headquarters in Lisbon, managing monthly meetings and aligning on people analytics KPIs and talent strategies.
    Collaborated on internal communication and employer branding projects.
    Ensured data quality and compliance.
    Management with suppliers and 3er parties.
  • Neotalent
    TALENT ACQUISITION SPECIALIST IT & ENGINEERING
    June 2018 - May 2020 (1 year and 10 months)
    Madrid, Spain
    Recruitment processes of profi les within the IT and Engineering sector.
    Management of the complete selection process. ERP management, evaluation reports.
    Initial requirements and analysis meetings with customers.
    Posting off ers and curriculum screening at internal and external websites.
    Personality tests and assessments.
    Focal point with business units.
    Managed recruitment projects for 120+ IT & Engineering positions, demonstrating the ability to handle large-scale hiring needs.
    Managed recruitment sources on web portals, job sites, and professional networks, including Infojobs, Tecnoempleo, LinkedIn.

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Education

  • BOOTCAMP DATA ANALYTICS
    Adalab
    2024
    BOOTCAMP DATA ANALYTICS
  • Master of Management
    EAE BUSINESS SCHOOL
    2016
    MASTER IN HR MANAGEMENT

Skill set (25)

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