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Elena HanglEH

Elena Hangl

SENIOR MARKETING MANAGER

€900/day
Neuburg an der Donau, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elena

Hi, my name is Elena and I am a Senior Marketing Manager with 8 years of professional experience. I develop marketing structures that function sustainably. My focus is on brand development, branding, content strategy, and the creation of clear processes within marketing departments. I work analytically, structurally, and with a clear focus on priorities. Instead of short-term actions, I rely on sustainable solutions, clear responsibilities, and professional communication.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Neuburg an der Donau (up to 50km)

Experience

  • 4SELLERSGmbH,
    SENIOR MARKETING MANAGER
    E-COMMERCE
    March 2025 - Today (1 year and 3 months)
    Overall responsibility for the strategic and operational direction of marketing
    Technical and disciplinary leadership of a marketing employee
    Conception and implementation of a comprehensive rebranding (brand positioning, new CI, logo, consistent brand presence)
    Strategic planning and complete relaunch of the company website (structure, content strategy, UX, implementation)
    Strategic further development of newsletter, social media communication, and performance marketing
    Planning and execution of trade fair appearances. Independent conception and execution of a B2B customer event with 100 participants
    HubSpot Marketing CMS Content Management Systems (CMS) Leadership Event Management
  • MaschinenringeDeutschlandGmbH,NeuburganderDonau
    PROJECT MANAGER CONTENT MARKETING
    May 2023 - December 2024 (1 year and 7 months)
    Marketing project management for projects of the specialist departments
    Leadership, coordination, and support of the respective project teams
    Online campaign management (Google Ads, LinkedIn, Instagram, Facebook, Newsletter)
    Media planning and marketing consulting
    Organization and execution of the Agri Influencer Tour 2024
    Project Management Lateral Leadership Wrike Content Marketing Strategic Planning
  • AmazonDeutschlandServicesGmbH,München
    ACCOUNT MANAGER ONLINE MARKETING // BRAND SPECIALIST
    E-COMMERCE
    March 2020 - June 2022 (2 years and 3 months)
    Online campaign sales
    Media strategic consulting for clients
    On- & Offsite campaign management
    Strategic planning, execution, and analysis of promotional activities (e.g., Prime Day, Black Friday, Cyber Monday)
    Account Management Campaign Management Amazon Strategic Consulting Marketing Consulting

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Education

  • MARKETING SALES AND MEDIA, MASTER OF ARTS
    TechnischeHochs chuleIngolstadt&HochschuleAugsburg
    MARKETING VERTRIEB UND MEDIEN, MASTER OF ARTS
  • BACHELOR OF ARTS
    TechnischeHochs chuleIngolstadt
    BACHELOR OF ARTS

Skill set

Categories