Freelancer profile translated to English.

Description

Hello!

My name is Elena, I am a Marketplace Specialist. I am responsible for managing and optimizing product presence on platforms such as Amazon, Miravia, or AliExpress. My tasks include creating listings, inventory management, trend analysis, and price optimization. Additionally, I monitor sales performance, implement digital marketing strategies, and ensure a positive user experience, always aiming to increase sales and market visibility.

If you want to know more, write to me :)

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Salamanca (up to 50km)

Devinosymas
Amazon Seller Central Management
E-COMMERCE
October 2024 - Today (1 year and 10 months)
Comprehensive Marketplace Management: Creation and optimization of accounts on platforms such as Amazon, Miravia, and AliExpress for multiple clients.
- Inventory Audits and Optimization: Identification of unoptimized fields to improve performance.
- Inventory Management, FBA preparation, stock control, and claim of lost units.
- SEO and Positioning: Keyword research, creation of SEO-optimized product listings, development of A+ content, and creation of country-specific custom Stores.
- Amazon Advertising Management: Creation, review, and optimization of SEM campaigns with continuous analysis of internal reports.
- Promotions and Sales Strategies: Development of Business Plans, offers, coupons, and exclusive Prime discounts.
ECOERESMAS SL
Amazon Ads
January 2021 - Today (5 years and 7 months)
Management and optimization of advertising campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, and Sponsored Display).
Creation of bidding and targeting strategies to maximize Return on Ad Spend (ROAS).
Analysis of key data and metrics (ACOS, CTR, CPC) to adjust strategies and improve performance.
Research of relevant keywords to increase product visibility and conversion.
Supervision of advertising budget and efficient distribution among campaigns.
Implementation of remarketing campaigns to target potential customers.
Generation of detailed reports with insights and recommendations to optimize results.
Qualnat ecommerce
Image Design
INTERNET OF THINGS (IOT)
October 2019 - Today (6 years and 9 months)
Strategic visual content design and development focused on enhancing brand presence and impact on digital platforms, such as marketplaces (Amazon, Miravia, among others) and social media (Instagram and Facebook).

The process includes:
• Custom Graphic Design: Creation of images adapted to the characteristics of each channel, ensuring a professional aesthetic consistent with the brand's visual identity.
• Marketplace Optimization: Generation of clear and attractive product images, complying with the specific standards of each platform (dimensions, quality, and technical requirements). These images are designed to stand out from the competition and attract buyers.
• Social Media Visual Content: Development of graphics, banners, and dynamic posts that increase interaction, engagement, and visibility on social platforms.
• Conversion-Oriented Strategies: Design of images that highlight the key benefits and attributes of products, encouraging purchases and improving the user experience.
• Cross-Platform Adaptability: Creation of visual content optimized for different formats and devices, ensuring a positive impact on both mobile and desktop versions.