Freelancer profile translated to English.

Description

Hello! I'm Elena, an expert in Marketing Operations with experience in multinational environments and cross-functional teams.

My specialty is organizing, scaling, and making marketing efficient when just running campaigns isn't enough, and structure, process, and criteria are needed.

**My work is at the intersection of marketing, sales, and operations**, helping different teams to:

- Transform strategy into actions

- Integrate marketing tools (CRM, reporting, etc.)

- Improve team efficiency without increasing headcount.

- Make data-driven decisions

I'm accustomed to bringing order where there's friction.

I can help you with:

- Definition of processes and workflows

- Optimization of the MarTech stack

- Alignment between sales and marketing

- Reducing friction and improving efficiency

- Reporting and metrics

I'm looking to collaborate with companies that need structure, clarity, and operational maturity.

Best regards!

Elena

Languages

Spanish
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

Signify
Marketing Operations Manager
TECH
January 2021 - Today (5 years and 5 months)
Madrid, Spain
• Complexity and risk management – Prioritization
• Tracking and evaluation - Agility
• Budget and resource allocation
• Change and technology integration
• Cross-functional collaboration

Global Campaign Deployment Manager
• Deployment of global campaigns & always on activities (B2C&B2B)
• Performance analysis
• Workload team optimization
Stakeholder Management Process Optimization Scalability Change Management Data Analysis
Amadeus IT Group
Field Marketing
January 2019 - May 2021 (2 years and 5 months)
A&P budget allocation
Marketing strategy
Events and sponsorship negotiation
Performance monitoring