About Elena
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- WobzCRM ManagerRETAIL (LARGE RETAILERS)April 2024 - Today (2 years and 2 months)Lyon, FranceDeployment of the Hubspot CRM within the company. Needs analysis, configuration, and implementation of Marketing, Service, and Sales Hubs. Continuous training of employees on the tool.Improvement of customer service efficiency with the creation of workflows, customer loyalty, and measurement of customer satisfaction.Implementation of a new telephony system linked to our CRM. Call analysis and employee training.Management and qualification of the customer database and incoming leads with lead scoring. Automation of quote follow-ups and creation of automated prospecting sequences.Creation of automated sales funnels for order taking from our largest clients with n8n.
- HomnicityDigital Marketing and Acquisition Officer (Permanent Contract)REAL ESTATENovember 2022 - December 2023 (1 year and 1 month)Lyon, FranceWebsite management, emailing and SMS campaigns(Enhanced SMS, One click...), acquisition budget management and SEA (Google - Bing - Meta), SEO article writing, customer database loyalty and nurturing, daily and complete use of Hubspot, A/B testing and reporting.
- The Adecco GroupMarketing and Communication OfficerHUMAN RESOURCESSeptember 2021 - August 2022 (1 year)Lyon, France- Creation and promotion of B2B commercial offer materials- Content creation (video editing, visuals, infographics)- Community management- Writing of emails, white papers on the themes of training, human resources, and soft skills- Co-creation of a website with an agency
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Education
- Bachelor of Business and Commerce SchoolEGC Réunion2020
- Master 2 in Digital Marketing and E-businessMSC & MBA Inseec Lyon2022Obtention du diplôme en Marketing Digital & E-Business : Gestion de projet, Webmastering, Création de sites web, Communication digitale ...
Certifications
- Inbound MarketingHubspot Academy2022
- Content MarketingHubspot Academy2022