About Elena
French
Native or bilingual
Experience
- LÕU.YETUEvent and Marketing Project ManagerFASHION AND COSMETICSDecember 2020 - May 2022 (1 year and 5 months)Paris, France- Responsible for the brand's retail projects: two stores in Paris and 4 pop-up stores per month in France and Switzerland.- Recruitment, training, and management of sales teams (10 people per pop-up).- Planning and organization of administrative and logistical tasks.- Equipment monitoring and stock management.- Management of investment budgets, projected and actual turnover, impact analysis, and operational review.- Guarantee of operational excellence in retail activities: coordination and implementation of retail tools: merchandising, window displays, IT software, and cash registers.- Monitoring of KPIs, HR processes, improvement of customer experience.- Assistance in setting up commercial promotions and marketing events. Creation of partnerships and contests with brands, artists, chefs, hotel institutions, associations.- Organization and coordination of product inventories for pop-ups and permanent stores.- Synchronization of on-site events: venue scouting, organization of inauguration events, relations with service providers, negotiation of commercial terms, setup, dismantling.
- LA CLE GROUPEvent and Marketing Project ManagerHOSPITALITYSeptember 2019 - December 2020 (1 year and 3 months)Paris, FranceHôtel Bachaumont ****, 75002 Paris Hôtel National des Arts et Métiers ****, 75003 Paris.- Responsible for events: organization of showrooms, fashion shows, seminars, business lunches, corporate parties. Management of service providers, negotiation of quotes, monitoring of logistics and invoicing.- Development and visibility of the group: management of the operational project for the inauguration of the Hôtel Belle Plage in Cannes and the renovation of the Bachaumont restaurant: monitoring of construction stages, definition of concepts and culinary offerings, definition of communication and digital strategy.- Food & Beverage: assistance to chefs and pastry chefs: development of banquet and room-service offerings, menu writing and layout. Guarantee of the group's DNA: choice of decor, music, and table settings.- Responsible for the group's communication strategy: creation of the communication plan, management and moderation of social media, website development, press relations monitoring, and press release writing.
- Ducasse ParisOperational Marketing Project ManagerRESTAURANTS AND FOOD SERVICEJanuary 2018 - September 2019 (1 year and 8 months)Paris, France- Management of communication, marketing, commercial, and digital operations for the Ducasse Culture offering (40 restaurants in eight Parisian museums).- In charge of managing social media, the website, and writing press releases.- Organization and monitoring of photo shoots (dishes, restaurant ambiance, furniture, gestures...).- Renovation of restaurant concepts: development of new menus, choice of furniture, styling, design, and ambiance.- Analysis of sales, results, and menu engineering to increase restaurant revenue.
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Education
- MASTER 1&2 MARKETING & COMMERCIAL STRATEGIESPSB Paris School of Business, Paris.2018Reconnu par l'État grade Master et membre de la Conférence des Grandes Écoles. Accréditation internationale AMBA.
- ECONOMICS AND SOCIAL SCIENCES HIGH SCHOOL DIPLOMALycée Saint Thomas d'Aquin, Paris.2013