Freelancer profile translated to English.
Back to original languageAbout Elena
Full of ideas?
Illustrator and graphic designer, I help brands and creative projects in the conception ofstrong visual universesthat are coherent and impactful. My work lies at the crossroads of illustration, graphic design, and digital design, with a particular focus on **visual storytelling and details**.
I offerdigital creationservices (webdesign, UI interfaces, custom pictograms),visual identity creation(branding, logo, art direction, brand guidelines), as well as **packaging and print material design**, all conceived to enhance products and strengthen brand experience.
Each project is **custom-designed**, based on a thorough understanding of the values, objectives, and target audience, in order to create lasting, recognizable visuals that are easily adaptable across all digital and print media.
English
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Amavida Institut & SpaE-commerce Website RedesignHEALTH AND WELLNESSJanuary 2026 - January 2026Bordeaux, FranceComplete redesign of the Amavida Institut & Spa e-commerce website, with the aim of modernizing the brand image, improving user experience, and optimizing conversion.The project includes:
- UI/UX redesign of the existing site
- Creation of an elegant visual identity consistent with the well-being & spa universe
- Clear content hierarchy (treatments, shop, appointment booking)
- Optimization of user journeys (navigation, purchase funnel, CTAs)
- Responsive design (desktop, tablet, mobile)
- Update of texts and wording for a premium positioning
- Highlighting of services, treatments, and e-commerce products
- Improvement of readability, trust, and user engagement
The main objective is to offer a fluid, reassuring, and immersive experience, while reinforcing the brand's credibility and the site's commercial performance. - Château ClimensE-commerce Website CreationWINE AND SPIRITSApril 2022 - June 2022 (2 months)Bordeaux, FranceComplete creation of the e-commerce website for Château Climens, an exceptional wine estate, with the aim of highlighting the château's identity, history, and services, while offering a fluid and intuitive shopping experience.The project includes:
- Creation of the château's digital visual identity
- High-end, elegant, and timeless art direction
- Custom design respecting the wine and heritage universe
- Definition of clear and fluid navigation
- Optimization of the customer journey and purchase funnel
- In-depth UX/UI work (desktop and mobile)
- Highlighting of the château's services (visits, tastings, events, shop)
- Content structuring for better readability and understanding of the offer
The entire site was designed to combine aesthetics, performance, and user experience, while strengthening the brand awareness and premium image of Château Climens. - Villa d'EsthéWebsite CreationHEALTH AND WELLNESSJanuary 2021 - March 2021 (2 months)Bordeaux, FranceComplete creation of the showcase website for Villa D’Esthé, an institute dedicated to beauty and well-being, with the aim of highlighting the brand's universe, its services, and its high-end positioning.The project includes:
- Creation of the digital visual identity for Villa D’Esthé
- Elegant art direction consistent with the aesthetic and well-being universe
- Custom design
- In-depth UX/UI work (desktop and mobile)
- Implementation of fluid and intuitive navigation
- Optimization of the customer journey to facilitate contact and appointment booking
- Clear structuring of content and offers
- Highlighting of the institute's services, treatments, and expertise
The site was designed as a true digital showcase, offering an immersive, reassuring, and harmonious experience, while strengthening the establishment's visibility and credibility.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Baccalauréat ES (Economic and Social)Sainte Marie Grand Lebrun2018
- Bachelor in Web and Multimedia Project ManagementDigital Campus
Certifications
- Webdesign ExpertiseDigital Campus
- Art DirectionDigital Campus