Freelancer profile translated to English.
Back to original languageAbout Elena
360º designer with over 15 years of experience combining visual design and communication in large agencies, with digital product design and UX/UI in technological environments.
My hybrid profile allows me to create complete digital experiences, uniting strategy, functionality, and visual creativity, always focused on user needs and seeking a real business impact.
In the digital product field, my experience covers the entire product design cycle: from user research, definition, and information architecture to prototyping, interface design, testing, and continuous improvement through metrics, including the maintenance and evolution of design systems.
In the field of visual design, branding, and communication, I have worked creating brands from scratch, designing corporate visual identities, developing all types of communications both online and offline, social media, events, media plans, campaigns, and communication strategies.
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Smart ProtectionDigital Product DesignerTECHDecember 2022 - October 2024 (1 year and 10 months)Madrid, Spain
- Improvement and development of the User Portal: designing new
features, participating in the process from user research and needsidentification to ideation, prototyping, launch, evaluation, and subsequentiterations. Constant communication and collaboration with the engineeringteam and Product Manager.- Analysis of user behavior metrics on the platform using Amplitude.
- Design System: maintenance, evolution, and updates to the
proprietary design system, adapting it to a corporate identity change. - Smart ProtectionGraphic and Digital Designer (UX/UI)TECHSeptember 2021 - December 2022 (1 year and 3 months)Madrid, SpainCorporate visual identity rebranding: redefining the new visual identity, including color palettes, graphic resources, corporate materials, presentations, templates, and documentation.Website: ideation, design, development, and content and information architecture management.
- Illustration, iconography design, and photo editing.
- Development and maintenance of the company website using Webflow.
- Oversaw specific pages and improvements in collaboration with an external partner company.
- Performance and traffic metric analysis using Semrush and Google Analytics. ideation and design of creative concepts and campaign assets for various clients (Cepsa, LaLiga, Iberdrola, ING, BMW).
- OGILVYCreative DirectorSeptember 2020 - September 2021 (1 year)Madrid, SpainIdeation and art direction of creative concepts and campaign assets for various clients such usCepsa, LaLiga, Iberdrola, ING and BMW
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Education
- Advertising and Public RelationsUniversidad Complutense de Madrid2007Licenciada en Publicidad y Relaciones Públicas
- Higher Degree in Applied Integral CommunicationCentro Universitario Villanueva.2007