Freelancer profile translated to English.
Back to original languageAbout Elena
I am Elena and I want to help you attract more clients with well-thought-out, results-focused digital advertising.
With over 15 years of experience in strategic marketing, I help businesses and entrepreneurs make the most of their investment in Meta and Google Ads, combining effective campaigns with a clear business vision.
Additionally, I implement automations with Make and artificial intelligence so you can save time, eliminate repetitive tasks, and focus on what's important.
What can I do for you?
🔹 Manage and optimize campaigns on Meta, Google Ads, and social media
🔹 Accompany you with strategic mentoring in advertising and marketing
🔹 Automate processes and simplify your operations
Do you want to implement a complete digital marketing project?
I have a team of trusted collaborators with whom I can lead and coordinate your project comprehensively, without complications.
Shall we talk? I'm ready to help you take the next step.
Spanish
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- Intelligent Marketing SolutionsMarketing SpecialistMarch 2023 - Today (3 years and 5 months)• Management of web creation and optimization projects, ensuring correct architecture, communication, and user experience• Management of Google and Meta Ads campaigns, analyzing results and optimizations• Creation of content calendars, copywriting, briefs, and supervision of creatives• Automation of processes with Make and AI
- Avon.Beauty categories manager (Iberia, Italy, UK)July 2021 - September 2023 (2 years and 2 months)Italy• Define and implement local, customer-oriented marketing and communication strategies, ensuring brand consistency across all physical and digital channels.• Lead the execution of multichannel campaigns aimed at improving customer experience, generating relevant content adapted to each touchpoint (email, catalogs, digital, points of sale).• Coordinate and align cross-functional teams (Product, Marketing, Digital, Sales, Supply Chain) and external agencies to ensure integrated and effective campaigns.• Supervise the production of communication materials and resources, ensuring they meet customer needs and align with brand strategy.• Participate in digital transformation projects to improve customer journeys, optimize communication flows, and ensure message personalization.• Analyze trends, campaign results, and KPIs (open rates, CTRs, conversion) to extract learnings, adjust tactics, and maximize the impact of actions on customer satisfaction and loyalty.• Prepare results reports and propose recommendations for continuous improvement of communications and overall customer experience.• Collaborate with key areas such as Upselling, Retention, Legal, and Customer Intelligence to ensure communications are relevant, transparent, legal, and contribute to the long-term customer relationship.
- AvonSr. Category Manager Make up & FragranceJune 2013 - July 2021 (8 years and 1 month)Iberia Parish, LA, USA• Responsible for product portfolio optimization, managing innovation and planning launches, jointly with HQ and local markets (price, on and off activation, training, sales potential).• Test different ways to communicate and execute creativity, achieving growth for different products and/or segments• Brief and supervise the creation of on and off-line content and catalog creatives, as well as the creation of training and sales materials• Collaborate with global teams in product development that meet market needs• Implement global strategy for different brands and segments• Analysis of trends and results
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Education
- Automation and AI. Accelerate.2025Automatización e IA. Acelera.
- Partner and Google Ads.Sherpa campus.2025Socia y Google Ads.