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Elena BoulartEB

Elena Boulart

Outsourced editorial direction • Strategy

€650/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elena

For nearly ten years, I have been helping hotel groups, destinations, and premium brands design and manage their editorial architecture.

I intervene on three levels:

✦ Brand editorial architecture
Analysis of the existing situation, narrative positioning, expression territory, editorial platform, charter, and format structuring.

✦ Outsourced editorial direction
Strategic content management, KPI implementation, editorial committees, calendar, workflow, validation, and adjustments.

✦ Signature editorial projects
Magazines, art books, and editorial objects with high narrative value.

My role: to design sustainable editorial systems aligned with your positioning and your business objectives.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)

Experience

  • In Other Words
    Editorial Consultant
    CONSULTING AND AUDITS
    June 2018 - Today (8 years and 2 months)
    Bordeaux, France
    As an independent consultant and editorial director, I design and manage editorial strategies for hospitality, destination, and lifestyle brands.

    I support my clients from structuring the narrative to its operational deployment.

    Main interventions:
    • Brand editorial architecture
    • Outsourced editorial direction
    • Structuring of narrative platforms
    • Management of print & digital productions
    • Design of premium editorial projects

    In often saturated communication channels where increasingly standardized storytelling reigns, my goal is to help you fully embody your brand, its personality, and its values, to create a bridge with your target audiences.

    My clients: Aparté, Beachcomber Hotels & Resorts, Attitude Hotels, Beau Plan, ER Hospitality, Pixelis, OXO, Bel Ombre, Bulle, Jugaad, Air Mauritius, Sunlife
    Editorial strategy Editor-in-chief Brand identity Editorial project management Writing
  • In Other Words Editions
    Founder
    PUBLISHING
    February 2024 - Today (2 years and 6 months)
    Port-Louis, Mauritius
    Independent publishing house specializing in cultural and territorial narratives.

    • MORIS IKONIK | March 2025
    A coffee table book paying homage to the culture of Mauritius through the photographs of about fifteen photographers.

    • VINI TIFI ! | November 2025
    A hand-illustrated "seek and find" book that immerses its young readers in the colorful daily life of Mauritius.
    Art books Editorial strategy Copywriting Branding & Identity Writing

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Education

  • Master 1 (M1), Strategic Communication and Marketing
    ISCOM
    2013
    Master 1 (M1), Communication stratégique et Marketing

Skill set

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