About Elena
- **Structure and launch international projects**: creation of financial and administrative departments from scratch, implementation of internal procedures and efficient document workflows.
- **Coordinate accounting and taxation within an international structure**, harmonizing practices between subsidiaries and optimizing intra-group financial flows.
English
Fluent
French
Conversational
Russian
Native or bilingual
Experience
- LiqvidFinancial Organization ConsultantTECHDecember 2019 - Today (6 years and 8 months)Singapour, Singapore
- Creation from scratch of a financial and administrative department.
- Optimization of taxation and financial flows through the opening of subsidiaries in other jurisdictions.
- Development and implementation of an optimal accounting and financial reporting system.
- Establishment of procedures and rules for communication and circulation of internal and external documents, with complete support for interactions.
- Implementation of a budgeting system, including annual budget and operational forecasts.
- Legal and tax solutions for software registration.
- Collaboration with auditors and accountants in different countries for annual reporting, taxation, and other accounting and legal matters.
- Boutique de cosmétiques françaisChief Financial Officer (CFO)RETAIL (LARGE RETAILERS)January 2008 - December 2019 (11 years and 11 months)Paris, France
- Implementation of the financial strategy and management of company performance.
- Negotiation and management of international contracts with French suppliers (import procedures, taxation, customs compliance).
- Budget preparation, management control, analytical reporting.
- Design and optimization of the document and accounting management system (including relations with external accounting firms).
- Launch of an e-commerce site and structuring of associated financial operations (payments, invoicing, performance indicators)
- Multichannel development: marketplaces, B2B distribution, social networks
- Financial analysis of marketing campaigns and optimization of acquisition costs
- Gruner + Jahr (DE)Head of Administrative and Financial Department for Local OfficePRESS AND MEDIAJanuary 1999 - December 2006 (7 years and 11 months)Hambourg, Germany
- Organization of company procedures, definition of internal policies, and optimization of operational processes.
- Design of the organizational structure and definition of HR policy.
- Long-term and short-term financial planning, economic modeling, analysis of new projects.
- Preparation of the annual budget and operational forecasts.
- Internal audit, risk management.
- Management accounting, financial reporting, implementation of an expense control system.
- Cash flow planning and monitoring.
- Development and implementation of ERP systems (accounting, taxation, management, IAS standards).
- Organization of legal support for the company's activities.
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Education
- University degree in Economics and Management (with honors) Confirmed by ENIC-NARIC France centerState University of Management, Moscow1993Programme complet couvrant les principaux aspects de la finance et de la gestion d’entreprise, incluant : - Comptabilité et analyse financière : principes comptables, élaboration et interprétation des états financiers, évaluation de la performance. - Contrôle de gestion et planification budgétaire : suivi des budgets, gestion des coûts, reporting pour la prise de décision. - Gestion de trésorerie et financement : optimisation des flux financiers, gestion de la liquidité, financement des projets. - Économie et stratégie d’entreprise : compréhension des marchés, analyse économique et stratégie de développement. - Outils et méthodes financières : Excel avancé, modélisation financière, indicateurs de performance, outils de reporting. Cette formation m’a permis d’acquérir une vision globale de la finance d’entreprise, combinant analyse, gestion opérationnelle et planification stratégique, que j’applique désormais dans le pilotage de projets et la structuration financière, y compris dans des contextes internationaux et technologiques.
- Certified Management Accountant (CMA)Institute of Management Accountants, USA2005Programme axé sur la gestion financière et le contrôle de gestion, couvrant : - Planification et analyse financière : budget, prévisions, modélisation financière, évaluation de la performance. - Contrôle de gestion et prise de décision : analyse des coûts, reporting, indicateurs de performance, pilotage stratégique. - Gestion de la trésorerie et financement : optimisation des flux de trésorerie, gestion des capitaux, financement des projets. - Ethique professionnelle et gouvernance : standards de pratique, conformité et responsabilités professionnelles. - Analyse des risques et management stratégique : identification et gestion des risques, stratégie d’entreprise, optimisation des processus. Cette certification valide la maîtrise des compétences financières et managériales avancées, appliquées à la prise de décision stratégique et à la performance des entreprises.
Certifications
- Professional Accountant CertificateLomonosov Moscow State University1997
- Bertelsmann University Programme "Preparing for Opportunities"INSEAD, France2004