Freelancer profile translated to English.
Back to original languageAbout Elena
Texts that turn prospects into customers
A good website without strong texts? Hard to imagine. As an experienced copywriter and content creator, I help freelancers and companies to inspire their visitors with clear, authentic and effective texts and to turn them into customers.
My services:
- Online texts: Website texts, landing pages, offer pages, blog articles, SEO texts and social media content
- Revision & optimization of existing texts (style, clarity, conversion & SEO)
- Social Media Content: Complete texts, image and video conception (Canva)
- Other formats: Press releases, email templates, newsletters and offline texts
- Bilingual: Professional texts in German and English
- Proofreading & Editing
What sets me apart:
- Bachelor of Arts (German Language and Literature)
- Many years of experience as a copywriter and social media manager
- Flair for the right tonality and strong SEO competence
- Ability to empathize deeply with target groups and develop authentic brand voices
For my English-speaking clients:
I am a creative and persuasive copywriter with over 7 years of experience. With my bachelor’s degree in German language and literature, I combine strong language skills with a keen sense for storytelling. I specialize in social media, web content, and advertising copy that not only grabs attention but also turns visitors into customers.
English
Conversational
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Elena BalzerFreelance Copywriter (SEO) & Content CreatorPRESS AND MEDIASeptember 2018 - Today (7 years and 11 months)Weinheim, Germany
- Copywriting & Content Creation: Creation of clear, authentic and effective texts in German and English for websites, landing pages, campaigns and social media (X & LinkedIn)
- Brand Voice & Storytelling: Development of fitting brand voices and emotional texts that are read and remembered
- Text Optimization: Fine-tuning and optimization of existing texts (style, clarity, SEO and conversion)
- Social Media Full Service: Strategic planning, content calendar, creation of texts, image and video content, and channel management for X (Twitter) and LinkedIn
- Community & Performance: Regular interaction, moderation and continuous optimization of content
Results:- Clear, authentic positioning and professional external image
- Increase in visibility and reach on X and LinkedIn
- High-quality, brand-compliant content in German and English
- F&M FinanzdienstleistungenExecutive AssistantBANKING AND INSURANCEAugust 2011 - September 2013 (2 years and 2 months)Hamburg, Germany
- Executive Assistant in a consulting firm for doctors and dentists
- Creation of asset overviews and financial documents for clients
- Preparation of loan agreements and other legally relevant documents
- Comprehensive office organization and administrative support for management
- Interface between executives, clients and external partners
- Customer communication as well as maintenance and structuring of customer data
Reviews
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Education
- Bachelor of Arts (B.A.)University of Hamburg2017Deutsch, Geografie und Erziehungswissenschaften
- Bank clerkSparkasse Kierspe-Meinerzhagen, Sparkassenhochschule Münster2011