About Elaine
With proven expertise across a wide range of marketing, branding, commercial development and change management disciplines, and an outstanding ability for translating complex input from diverse stakeholders into clear, actionable strategy, I'm the one to call when you need a sparring partner or project manager with demonstrated success in the following:
- Taking new product ideas to market
- Troubleshooting commercial, brand, expansion and targeted market access strategies
- Preparing your marketing and communication teams to drive the success of your organisation
- Smoothening organisational and operational change
- Establishing, then scaling up best practice
- Discovering the inherent values (not just the aesthetics) to safeguard before developing, refreshing or off-shooting your brand
- Guidance on co-branding and de-mergers
- Setting achievable growth targets and project milestones
- Identifying shared wins and potential gaps in your strategy implementation
- Team training and workshop facilitation
- General sparring - hit me with your marketing and development goals and I'll tell you what you're missing
English
Native or bilingual
Chinese
Fluent
Swedish
Conversational
Can work on-site
Malmö (up to 50km), Copenhagen (up to 50km)
Experience
- Cebreo Medical A/SMarketing & Business Development ConsultantBIOTECHAugust 2025 - Today (1 year)Copenhagen, DenmarkI'm currently working with the heads of product commercialization and business development at a medical device startup to troubleshoot their B2B commercialization strategy pre-FDA certification. In addition, I advise on brand conformity and governance, and propose short- and long-range tactics to improve discoverability on web and generative AI platforms.
- Nok9 ABPricing & Commercial Development ConsultantTECHApril 2024 - Today (2 years and 4 months)Malmö, SwedenNok9 is a global leader in low-power hardware testing systems based in Malmö. Reporting directly to the CEO and working closely with their sales and development leads worldwide, I offer timely insights on pricing and customer value management, and built a market diffusion forecasting model for wireless power standards.
- Arjo ABSenior Manager, Global MarketingMEDICALNovember 2021 - October 2024 (2 years and 11 months)Malmö, SwedenAs a global marketing communications principal at Arjo, a manufacturer of low-acuity medical devices, I directed the external marketing agenda for a broad portfolio of medical devices and services.
- Partnered with global product, clinical, brand, digital, and local sales and marketing leads to shape the launch of new products and services, from naming and value proposition setting to overseeing channel deployment.
- Directed a review of QMS-linked marketing and digital sales enablement protocols, guiding cross-functional specialists to incorporate best practice templates, quality checkpoints, and periodic supplier and technology assessments to enable compliant, scalable deployment.
- Designed and launched our first fully-automated, multi-channel inbound campaign, working with relevant channel owners to develop briefing templates, automation journeys, AB testing and detailed attribution reporting, and validated ROI-linked conversion targets through US and UKI pilots before worldwide deployment.
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Education
- Master of Business Development, Life ScienceCopenhagen Business School2026Master of Business Development
- BA Mass CommunicationCurtin University2008BA Mass Communication