Freelancer profile translated to English.
Back to original languageAbout Ekaterina
Graphic designer and illustrator, specializing in visual identity, branding, editorial design, and digital content (web and social media).
I help brands and projects create coherent, legible graphic universes adapted to their various communication channels.
Services:
- Visual identity & logo creation
- Art direction
- Print design (posters, menus, stationery, packaging)
- Editorial layout (books, brochures, catalogs)
- Digital content design (social media, web visuals, online campaigns)
- Presentation design (pitch decks, sales presentations, communication materials)
I adopt a structured and sensitive approach: understanding needs, clarifying visual intentions, and creating sustainable solutions ready to be deployed across all media.
Portfolio available on Behance. Feel free to contact me to discuss your project.
Russian
Native or bilingual
French
Fluent
English
Fluent
Can work on-site
Genève (up to 50km), Zurich (up to 100km), Grenoble (up to 100km), Annecy (up to 100km), Lyon (up to 100km)
Experience
- Graphiste independenteGraphic Design & IllustrationFebruary 2020 - Today (6 years and 6 months)Genève, SwitzerlandSupporting international clients on branding, visual identity, and print design projects.Creation of logos, graphic guidelines, menus, stationery, marketing materials, editorial layout, and illustration.End-to-end project management: research, concept, design, preparation of print-ready files.Integration of AI tools into the creative process (exploration, variations, optimization), serving a controlled art direction.
- Coca-Cola HBCGraphic DesignerAGRICULTUREAugust 2012 - February 2020 (7 years and 6 months)Moscou, RussiaParticipation in major campaigns for Coca-Cola, creating visual assets for print, retail, and events.Development and adaptation of graphic assets for large-scale international activations (FIFA World Cup, Olympic Games), ensuring strict adherence to brand guidelines.Collaboration with marketing teams, agencies, and HoReCa clients to design effective materials (menus, POS displays, space branding), aimed at maximizing visibility and impact at the point of sale.
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Education
- Fashion DesignerRostov State Academy of Architecture and Arts2012