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Ekaterina LestienneEL

Ekaterina Lestienne

AI Creative Consultant

€800/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ekaterina

What I do
AI creative direction for luxury and beauty houses. I produce visual assets — static and animated — that respect brand codes, composition, and the attention to detail expected by premium art directors. No « generic AI » visuals. Thoughtful, calibrated, deliverable aesthetics.
My typical missions:

AI asset direction and production for campaigns, media kits, social media, and e-commerce
POC piloting and accelerated productions to test new formats
Adaptation of existing visuals to a House's guidelines (rebranding, variations, iterations)
Strategic consulting on integrating AI into existing creative workflows

What sets me apart
Five years of daily practice on the full stack: Midjourney, Stable Diffusion, Flux, Firefly, DALL-E for images; Runway, Sora, Kling, Pika, Luma for video; Krea, node-based pipelines, and Adobe integration for post-production.
But the tool doesn't create the value. What matters:

A signature aesthetic (« Crypto Baroque ») exhibited at Art Basel Miami, National Art Center Tokyo, Salon d'Automne Paris — validated by 40+ international institutions
Three NFT of the Year recognitions (2023, 2024, 2025) — proof of sustained commitment to excellence
Direct collaborations with luxury fashion houses (Charm & Paolo), Netflix, the United Nations
ESSEC IMHI MBA (International Hotel Management Institute) + 15 years in luxury hospitality — understanding the codes of premium houses, from the inside

How I work
Brief → moodboard → prompt design → generation → refinement → post-production → delivery. Fast pace, precise deliverables, clear communication. Paris, available remotely or on-site depending on the mission. English C2, French C1, Russian native.
Preferred format: 1–3 month missions with defined deliverables. POCs and one-off productions also welcome.
  • French

    Native or bilingual

  • English

    Fluent

  • Russian

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Netflix • · Charm & Paolo (maison luxe) ◦ · Nations Unies ◦ · SlotR
    Independent Creative Practice — Image Sensitivity & Visual Production
    February 2015 - Today (11 years and 4 months)
    →Collaboration with Charm & Paolo (luxury fashion house) on visual production: art direction, adherence to House guidelines, coordination with the creative team.

    →End-to-end production of visuals for several brands and institutions — brief framing, vendor coordination, asset pre-validation before distribution.

    →Strong sensitivity to image and composition developed over five years of artistic practice validated by Art Basel Miami, National Art Center Tokyo, and Salon d'Automne Paris.

    →Visual quality and compliance control: an eye trained to spot overlooked details — a direct asset for pre-validating produced assets.
    Artificial Intelligence Business Strategy Project Management Social Media Midjourney
  • Hermitage SAS • · VTB Bank ◦ · FM Conseil,
    Project Manager — Coordination, Stakeholders & Standards
    January 2005 - January 2020 (15 years)
    Paris, France
    →Management of complex projects with multiple stakeholders, tight deadlines, and zero margin for error — the operational discipline required to coordinate weekly visual production in a demanding environment.
    →Daily coordination between the Paris headquarters and on-site operational teams — anticipating workflows, planning deliverables, tracking schedules. Luxury hospitality environment: impeccable service standards, zero tolerance for quality issues.

    →Organization of team bookings, management of external vendors, tracking invoices and budgets — the invisible operational tasks that ensure production continuity.
    →Senior communication with luxury clients, major corporate clients, and suppliers — calm under pressure, diplomacy, and long-term reliability.

    →Identification of project risks upstream and implementation of mitigation plans — proactivity rather than reaction, a reflex acquired on high-stakes projects.
    →Management of premises and equipment maintenance, administrative follow-up, and invoicing — the operational rigor that allows creative teams to focus on their craft.

    →Team supervision, standards transmission, and staff support — the managerial dimension of a senior project manager in a demanding environment.
    →15 years of native fluency in the codes of luxury and premium hospitality — vocabulary, client experience, attention to detail, adherence to House standards.

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Education

  • ESSEC IMHI (Institut de Management Hôtelier International).
  • MBA ESSEC
    Institut de Management Hôtelier International
    2015
    MBA ESSEC

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