Ekaterina Guillemain

Within the startup Voilà, I played a key role in the design of several products aimed at providing professionals with a platform to create interactive Live sessions. In constant collaboration with the CEO, the marketing director, the POs, and the technical team, I contributed to the development of the Video Production Studio, the SaaS platform, and the website dedicated to hosting video sessions.

- User research (surveys, interviews, competitive analysis)

- Facilitation of ideation and co-creation workshops (clients and team members)

- Design of mockups on Figma (wireframes, prototyping)

- User testing and iteration based on user feedback

- Interface optimization for different users (moderators, participants, event organizers)

- Collaboration in an agile environment with product and development teams

- Work on a B2B SaaS solution dedicated to hybrid and digital events

- Webflow integration

- Framer integration

- Creation of wireframes, prototypes, and mockups to validate ideas and solutions

Voilà is a French platform dedicated to hybrid and digital events, focused on interactivity. Its mission is to transform digital live into an immersive experience. It offers an end-to-end solution for managing conferences, seminars, general meetings, product launches, and more, all customizable in white-label to perfectly adapt to each company's identity.

Clients: Orange, Publicis, EDF, AWS, Total Energies, France TV, Heineken, Armani…

- Customer loyalty and portfolio management (South West region)

- Prospecting and sales growth

- Listening, analyzing customer needs

- Recommending communication plans

- Implementing suitable products

- Performance monitoring

- Close collaboration and advice with Parisian communication agencies (ORC, Publicorp, On The Moon, TBWA, Wanted, KAM RH, others…)

- Development of media plans and HR communication strategies

- Recommendations based on identified issues

- Implementation of HR communication solutions (employer branding, event or targeting campaigns, display: banners, totems, sponsored links)

- Preparation and sending of emails

- Preparation of annual consumption reports and analysis of communication campaigns

- Preparation and sending of quotes (SalesForce)

- Implementation of contracts and communication products

- Customer satisfaction monitoring

- Training on tools (ad management, CV database)

- Analysis and communication of monthly statistics (sourdine, communication)

- Listening, analysis, advice on services provided

- Support throughout the process