Eider Gonzalo

Since my beginnings, I have had a great interest in the digital world through data analysis, digital economy strategy, or user experience in digital environments 💻.

Specialties: My specialty is Online Marketing and more specifically traffic generation and digital analytics: Google Ads / Social Ads / Social media / Social paid media (SEM/SMM)

Currently, I dedicate myself exclusively to managing advertising campaigns on Google Ads and Social Ads (FB Ads, TW Ads, LK Ads, Tik Tok Ads), with additional experience in Inbound Marketing projects focused on organic traffic 👥.

🎖I have official Google certifications for Search Network Campaigns, Display Campaigns, and Google Analytics 4. 🎖

How will we achieve success in our campaigns? 🎯

🔷 I conduct a preliminary study of your product or service, characteristics, and benefits to correctly audit your current situation.

🔷 I analyze previous advertising campaigns, identifying all their weaknesses and opportunities.

🔷 We will jointly study the campaign objectives and main KPIs (we will consider detailed or lookalike audiences, direct and reference competitors).

🔷 I create a proposal for new tactical lines for the campaigns and execute new actions to achieve the set objectives.

🔷 I carry out an execution plan and setup with defined timelines.

🔷 I collect and analyze the results with the most interesting conclusions and learnings, and future notes to consider.

🔴 If necessary, I also propose copy and creative options to be determined with you for A/B testing within the campaign.

And I also optimize ongoing campaigns!

Do not hesitate to write to me for more information 📌