Freelancer profile translated to English.
Back to original languageAbout Efthalia
Hello and welcome!
For 10 years, I've been in charge of the SEO/SEA/Social media strategy for numerous international corporate websites within the TotalEnergies and Lefebvre Dalloz groups, and freelancing for 6 years in various sectors. I understand the challenges that digital acquisition and referencing represent for a company.
👉 Here are the services that can meet your needs:
🔹 Get an overview of your website and its positioning.
→ SEO Audits: editorial and technical. Recommendations to correct and optimize your SEO.
🔹 Know the keywords your target audience is searching for and stop writing randomly.
→ Semantic study, editorial strategy, web writing, and content optimization.
🔹 Launch a website that adheres to best SEO practices.
→ Guidelines and discussions with developers/writers.
🔹 Understand and track your traffic and positioning.
→ Website traffic analysis and implementation of an SEO tracking dashboard or regular check-ins.
🔹 Be autonomous in managing your SEO strategy and writing.
→ SEO Content Strategy Management Training
🏃♀ PROFILE:
Joyful and empathetic by nature, I adapt easily to new work environments. I make it a point of honor to provide quality service within deadlines.
I would be delighted to be your trusted partner in successfully completing your webmarketing projects.
Looking forward to connecting! 📲
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- EFAPDigital Marketing SpeakerEDUCATION AND E-LEARNINGNovember 2024 - November 2024Montpellier, FranceWorkshops on soft skills to prepare 4th-year Marketing & Communication students at EFAP (School of new communication professions).
- Fives livesSEO ConsultantHEALTH AND WELLNESSSeptember 2023 - November 2023 (2 months)Support for the launch of multilingual websites FR/EN:- Launch guidelines and testing before going live- Keyword research for the FR and UK markets
- Lefebvre DallozHead of SEOMEDICALMay 2023 - Today (3 years and 1 month)• Group SEO Strategy: Conception and implementation of the SEO strategy for over 120 websites, ensuring optimal visibility and quality traffic.• Evangelization of Web and SEO Best Practices: Promotion and implementation of SEO and web best practices within various departments (IT, editorial teams), raising the standard of our online work.• Web and Product Roadmap: Close collaboration in defining and monitoring the web and product roadmap, aligning SEO objectives with product priorities.• Rationalization of the Web Ecosystem: Optimizing our online presence by rationalizing the web ecosystem, improving operational efficiency.• Harmonization of Customer Journeys: Ensuring a consistent and engaging user experience by harmonizing customer and prospect journeys.• Content Strategy for GenIA-L: Leading the content strategy specifically for the legal AI product GenIA-L, positioning Lefebvre Dalloz at the forefront of innovation.
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Education
- Master in Communication ManagementEFAP - School of new communication professions2011
- Degree in Cultural Mediation and CommunicationUniversité Paul Valéry (Montpellier III)2008