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Emma EffantinEE

Emma Effantin

Confirmed Product Manager

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emma

With over 4 years of product experience, I have developed and deepened my expertise in the various components of product management by evolving through different roles: UX Researcher and Product Marketing Manager, which I implemented in my previous company (Brigad), then Product Manager.

I can offer to take the lead on a broad and strategic scope for your company and drive it through constant discovery, prioritize your issues appropriately based on your business objectives and long-term product vision, and manage the production of impactful solutions while ensuring the alignment of all stakeholders involved.

I also make it a habit to always accompany these phases with data analysis (quantitative or qualitative), often hand-in-hand with a data analyst.

My main strengths:
  • Very good communicator with an impeccable sense of organization, I easily coordinate and align all teams involved in a product project and lead meetings and workshops.
  • With a background as a User Researcher, I have a good understanding of user needs, as well as those of the teams and the company's business objectives.
  • I am capable of supporting the development of technical flows from start to finish with the technical team (front/back) as well as clearly formulating data and visualization needs with the data teams thanks to my SQL knowledge.
  • My UI/UX sensitivity also allows me to coordinate and make sound decisions at the solution design stage.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 30km)

Experience

  • BRIGAD
    Product Manager
    SOFTWARE PUBLISHING
    September 2018 - August 2023 (5 years)
    Brigad is a marketplace connecting the best professionals in the restaurant and healthcare industries with companies for short and medium-term assignments. The service meets the need for flexibility for companies and the need for freedom and recognition for freelancers.

    2021 - 2023 (2 years): Product Marketing Manager, then Product Manager

    #Product Management - Responsible for the onboarding and activation experience (ordering and payment of a first assignment) for Business users (establishments needing staff).

    • Product strategy: Lead in understanding the scope, mission, and company objectives, audit of the existing situation, market, and competition, and development of go-to-market strategies.

    • Discovery: Work in tandem with a product designer to conduct research on the scope. Mastery of different methods depending on objectives, development of research reports, and conversion into usable data.
    • Roadmap: Structuring and leading the activation scope roadmap in collaboration with all stakeholders (management, managers of teams affected by the scope, tech), prioritization based on OKRs, needs, and constraints.

    • Design: Leading the design process in tandem with the product designer and tech. Leading design workshops, developing technical flows, making decisions for the final solution, and aligning all stakeholders before starting development.
    • Delivery: Development of technical flows with the tech team, monitoring and collaboration on QA and the entire development process up to production and post-production.

    • Data: Measure and monitor the adoption of new features. Knowing SQL, I can perform simple queries and/or clearly formulate data and visualization needs with the dedicated team.
    • Project Management: Coordination of all teams involved in a product subject, documentation of changes, impacts, and alignment, and provision of information adapted to the different teams and management.

    #Product Marketing Management - Before fully taking over the Product Manager role for the onboarding and activation experience - creation and implementation of the first Product Marketing Management processes in collaboration with the co-founder and the CRO.


    2019 - 2021 (2 years): User Researcher
    First User Researcher: conducted research and evangelized its usefulness within the company. I affirmed the essential nature of this role across different teams, created new processes, sources of documentation, and supported product managers in their thinking and feature design by conducting the necessary research in tandem with a data analyst.

    2018 - 2021: Marketing & Communication Manager / UX Writer
    Newsletters, article writing, SEO, trade shows, marketing operations, data analysis.
    Complete creation of the company's tone of voice in collaboration with management, and leadership of all written experience on the product (responsible for validation and support of PMs in writing their content during the solution design phase).
    User Research User Experience Design Copywriting User Testing Product Management Design Design Thinking Product Design
  • Sup de pub Paris
    Coach / Speaker
    SOFTWARE PUBLISHING
    March 2021 - Today (5 years and 2 months)
    Paris, France
    Several days a year, I speak to final-year students in Master's in UX Management/Design Thinking at Sup de Pub alongside Romain Asse and Jules Loubaresse to guide them through their final competition (response to a real client brief) on various aspects of product design: understanding business challenges, research, analysis, ideation, design, presentation.
    User Research Product Management Ideation Design Sprint Pedagogy
  • Face Grand Lyon
    Marketing Manager & UX Designer
    CONSULTING AND AUDITS
    April 2016 - August 2018 (2 years and 5 months)
    Lyon, France
    - Lead of the written experience (website, blog, newsletters, social media)
    - Press Relations Management
    - SEO Management and Improvement
    - Product redesign upon arrival: website and creation of web visuals
    - Video editing: interviews, event capture
    Copywriting Design User Experience Design User Interface Design Design

Recommendations

FU
Mathieu RenaudMR
Helene GlouxHG
+1
Former user and 3 other people have recommended Emma

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Education

  • Master UX Management & Design Thinking
    Sup de pub Paris
    2019
  • Bachelor in Communication and Media Studies
    Sup de Com
    2017

Skill set

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