About Emma
- Very good communicator with an impeccable sense of organization, I easily coordinate and align all teams involved in a product project and lead meetings and workshops.
- With a background as a User Researcher, I have a good understanding of user needs, as well as those of the teams and the company's business objectives.
- I am capable of supporting the development of technical flows from start to finish with the technical team (front/back) as well as clearly formulating data and visualization needs with the data teams thanks to my SQL knowledge.
- My UI/UX sensitivity also allows me to coordinate and make sound decisions at the solution design stage.
English
Fluent
French
Native or bilingual
Experience
- BRIGADProduct ManagerSOFTWARE PUBLISHINGSeptember 2018 - August 2023 (5 years)Brigad is a marketplace connecting the best professionals in the restaurant and healthcare industries with companies for short and medium-term assignments. The service meets the need for flexibility for companies and the need for freedom and recognition for freelancers.2021 - 2023 (2 years): Product Marketing Manager, then Product Manager#Product Management - Responsible for the onboarding and activation experience (ordering and payment of a first assignment) for Business users (establishments needing staff).
- Product strategy: Lead in understanding the scope, mission, and company objectives, audit of the existing situation, market, and competition, and development of go-to-market strategies.
- Discovery: Work in tandem with a product designer to conduct research on the scope. Mastery of different methods depending on objectives, development of research reports, and conversion into usable data.
- Roadmap: Structuring and leading the activation scope roadmap in collaboration with all stakeholders (management, managers of teams affected by the scope, tech), prioritization based on OKRs, needs, and constraints.
- Design: Leading the design process in tandem with the product designer and tech. Leading design workshops, developing technical flows, making decisions for the final solution, and aligning all stakeholders before starting development.
- Delivery: Development of technical flows with the tech team, monitoring and collaboration on QA and the entire development process up to production and post-production.
- Data: Measure and monitor the adoption of new features. Knowing SQL, I can perform simple queries and/or clearly formulate data and visualization needs with the dedicated team.
- Project Management: Coordination of all teams involved in a product subject, documentation of changes, impacts, and alignment, and provision of information adapted to the different teams and management.
#Product Marketing Management - Before fully taking over the Product Manager role for the onboarding and activation experience - creation and implementation of the first Product Marketing Management processes in collaboration with the co-founder and the CRO.2019 - 2021 (2 years): User ResearcherFirst User Researcher: conducted research and evangelized its usefulness within the company. I affirmed the essential nature of this role across different teams, created new processes, sources of documentation, and supported product managers in their thinking and feature design by conducting the necessary research in tandem with a data analyst.2018 - 2021: Marketing & Communication Manager / UX WriterNewsletters, article writing, SEO, trade shows, marketing operations, data analysis.Complete creation of the company's tone of voice in collaboration with management, and leadership of all written experience on the product (responsible for validation and support of PMs in writing their content during the solution design phase). - Sup de pub ParisCoach / SpeakerSOFTWARE PUBLISHINGMarch 2021 - Today (5 years and 2 months)Paris, FranceSeveral days a year, I speak to final-year students in Master's in UX Management/Design Thinking at Sup de Pub alongside Romain Asse and Jules Loubaresse to guide them through their final competition (response to a real client brief) on various aspects of product design: understanding business challenges, research, analysis, ideation, design, presentation.
- Face Grand LyonMarketing Manager & UX DesignerCONSULTING AND AUDITSApril 2016 - August 2018 (2 years and 5 months)Lyon, France- Lead of the written experience (website, blog, newsletters, social media)- Press Relations Management- SEO Management and Improvement- Product redesign upon arrival: website and creation of web visuals- Video editing: interviews, event capture
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Education
- Master UX Management & Design ThinkingSup de pub Paris2019
- Bachelor in Communication and Media StudiesSup de Com2017