Freelancer profile translated to English.

Description

Looking for a partner capable of transforming your marketing challenges into concrete results? I help companies optimize their digital performance by intervening across the entire customer journey: from lead generation to conversion, loyalty, and engagement.

With over 6 years of experience in agencies and with various clients (retail, banking, telecommunications, media, insurance...), I have developed a comprehensive understanding of marketing, business, and customer relationship challenges. This dual experience allows me to understand both the expectations of marketing departments and the operational constraints of internal teams.

My expertise lies in supporting clients throughout the conversion funnel: acquisition, lead collection, activation, nurturing, transformation, and loyalty. I intervene in defining strategy, operational project management, and coordinating stakeholders.

Accustomed to managing strategic accounts and high-stakes projects, I make it a point of honor to build trusting relationships with my clients, understand their objectives, and support them long-term. My approach combines performance, education, and a service-oriented mindset.

I specialize in:

Digital marketing project management,
Acquisition and conversion strategies,
Performance monitoring and KPI tracking,
Customer support, loyalty, and upsell,
Marketing automation and relationship scenarios,
Coordination of teams and partners.

What sets me apart: my ability to bridge business, marketing, and customer relationship challenges, while bringing both a strategic and highly operational vision. I enjoy supporting my clients long-term and building effective, useful, and results-oriented systems.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 50km)

PharmaRadio
Marketing Strategy Consultant
PRESS AND MEDIA
October 2025 - Today (9 months)
Marseille, France
Market research and identification of development opportunities for a new offering aimed at pharmaceutical laboratories
Definition of positioning, value proposition, business model, and sales pitch
Creation of presentation materials and sales aids.
Go-to-market Strategy Sales Support Tools Market Research Project Management
Dataventure
Consulting Director in Acquisition Strategy & PRM
DIGITAL AND IT
October 2021 - July 2024 (2 years and 9 months)
Paris, France
Definition and management of multi-channel & multi-sector acquisition strategies (emailing, data, paid media),
Audit and design of PRM marketing automation systems (welcome process, nurturing, triggers & pushes),
Management and segmentation of PRM databases (scoring, targeting, enrichment, qualification),
Optimization and performance monitoring of KPIs,
Revenue growth through loyalty and upsell of strategic accounts (Galeries Lafayette, Altice, SG, Caroll...),
Collaboration with creative, data, sales, and project teams.
PRM Marketing Automation Digital Acquisition Strategy Email Marketing Customer Success Manager
Dataventure
Digital Project Manager
DIGITAL AND IT
October 2018 - July 2021 (2 years and 9 months)
Paris, France
Operational management of digital acquisition campaigns,
KPI analysis and ROI-oriented recommendations,
Management of key accounts and annual budget monitoring > €1.5M
Coordination of internal teams and external partners in campaign deployment,
Structuring and development of a creative squad dedicated to performance and conversion,
Multidisciplinary team management.
Digital Acquisition Strategy Project Management Project Leadership Strategic Recommendation ROI Optimization