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Eerab AkhlaqEA

Eerab Akhlaq

Brand Consultant | Digital Marketing | Content

€300/day
Riyadh, SA
8-15 years

Average response time: 1 hour

About Eerab

𝗔𝘀 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝘁, 𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝘂𝗶𝗹𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗴𝗼𝗮𝗹𝘀.

My clients span diverse industries like tech companies, SaaS, startups, restaurants, Amazon vendors, and E-commerce retailers.

With 9+ years of experience in core brand strategy and digital marketing, I create effective marketing strategies, brand architecture, customer segmentation, consumer behavior, performance-based digital and social media campaigns, manage marketing budgets, and monitor P&L for maximum ROI. My expertise in brand strategy and Digital marketing has been honed by working with a diverse range of corporate brands in automotive, consumer electronics, and furniture retail industries .

The prowess allows me to develop engaging content and drive conversions, but my focus is always on developing a comprehensive brand strategy that leverages all aspects of marketing. From brand strategy to marketing campaigns, PR, and digital marketing, I can help your product to transform into a brand.

𝗗𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗿-𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲. 𝗟𝗲𝘁'𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝘀 𝗯𝗿𝗮𝗻𝗱 𝗲𝗾𝘂𝗶𝘁𝘆.

Get in touch to learn more about my services and how I can help you achieve your business goals.

Specialist in,
🎯Brand & marketing strategy
🎯Digital media strategy
🎯Social media management & Paid campaigns
🎯Content strategy and Copywriting
🎯Creative concept development
🎯Market research and competitive analysis
🎯Brand activation and experiential marketing
🎯Retail marketing
  • Urdu

    Native or bilingual

  • English

    Fluent

  • Arabic

    Basic

Can work on-site
Riyadh (up to 50km)

Experience

  • Oculus
    Brand Strategy & Digital Media Consultant
    SOCIAL NETWORKS
    January 2022 - Today (4 years and 5 months)
    Riyadh 11564, Saudi Arabia
    As an accomplished Brand and Digital Media Consultant, I've had the privilege to collaborate with diverse clients across various industries, empowering them with bespoke marketing strategies that drive tangible results.

    My key achievements in this role include: •

    Orchestrating a comprehensive digital marketing plan for a small business, leading to a 10% surge in online sales.
    Partnering with a non-profit organization to craft a triumphant social media campaign that boosted donations by 15%.
    Collaborating with a local restaurant to revitalize their brand and relaunch their website, resulting in a 20% uptick in online reservations.
    Advising a B2B company on the creation and execution of a LinkedIn marketing strategy that yielded an 18% increase in leads.
    I excel in both traditional and digital marketing strategies, consistently helping clients surpass their business objectives.

    My expertise in project management, budgeting, and data analysis enables me to craft customized marketing plans, meticulously tailored to the unique needs and aspirations of each client.
  • Atlas Battery Limited
    Brand Manager
    AUTOMOBILE
    July 2017 - September 2021 (4 years and 2 months)
    Karachi, Pakistan
    Responsible for delivering 360-degree Annual Brand Plans for the complete brand portfolio in close sync with Sales, Product, Costing, E&D department, and external Agency partners.

    KEY CONTRIBUTIONS
    -Pioneering the development of an e-commerce mobile application and website, creating a new benchmark in the battery industry.
    -Orchestrated a comprehensive digital marketing strategy encompassing social media, SEO, SEM, and analytics, driving significant brand visibility, consumer engagement, and quantifiable growth across digital platforms.
    -Leading qualitative and quantitative research to identify potential segments, resulting in the launch of two new battery variants for solar panels and the tractor industry.
    -Conceptualizing and executing annual CSR campaigns at old age homes and orphanages, which were nominated for PAS Awards.
    -Maximizing on-ground activation at old age homes through the production of a viral DVC with a social awareness message, achieving over 2.4 million organic views.
    -Effectively executing brand activation activities and battery checkup services at various events, including auto shows, exhibitions, malls, Special Olympics events, and roadshows in urban and semi-urban areas.
    -Introducing digitized customer surveys at activations to gather actionable consumer insights.
    -Developing a strategy to address increasing battery claims due to user maintenance issues, leading to the production of a battery tutorial series and its promotion on social media.
    -Managing the ideation and execution of an innovative CSR initiative called Sparkistan, highlighting and promoting unsung heroes of Pakistan. I led the identification of heroes and production of the second and third season of the Sparkistan video series.
    Marketing Social media Branding Communication strategy Brand content Digital Marketing Content marketing Facebook Marketing Instagram Marketing Social Networks Team management Leadership Development
  • R&I Electrical Appliances (Pvt.) Ltd.
    Assistant Manager Marketing
    RETAIL (LARGE RETAILERS)
    October 2016 - June 2017 (8 months)
    Karachi, Karachi City, Sindh, Pakistan
    BRANDS- KENWOOD & HOMAGE
    Developing and implementing strategic marketing roadmap for Kenwood ACs, washing machines, Kitchen Appliances and Homage Inverters, Water dispensers, Batteries and preparing Annual marketing plans to fuel consumer driven brand equity.

    KEY CONTRIBUTIONS

    - Initiated Digital alliances with Food Fusion, Soul sisters and Karachi Chefs at home for promotion of Kitchen Appliances on social media.
    - Played a key role in the TVC Production and concept execution for Kenwood Air conditioner with Nawazuddin Siddiqui which won PAS Award in ‘Best in TV category’.
    - Instigated brand collaboration with fitness boot camps and gyms to promote healthy lifestyles and conduct brand activations with Chef Mehboob as brand ambassador.
    - Organized and executed BTL activities at modern trade outlets, trade shows and exhibitions.
    - Collaborated with Masala TV for production of brand owned cooking shows.
    - Developed content and taglines for print media, brochures, OOH and social media
    - Effectively managed, coached, and developed the team of Brand and social media executives.

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Education

  • Master of Business
    Institute of Business Management
    2014
    MBA, Marketing
  • Bachelor of Architecture
    NED University of Engineering and Technology
    2010
    Bachelor of Architecture (B.Arch.), Architectural design

Skill set (19)

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