Edwige Pelletier

Enhancing brand image and experience

I help brands and Houses clarify their vision and discourse, reveal their uniqueness, and structure a precise, elegant, and coherent editorial voice.

My job: create content that makes a difference, find the right tone, ensure consistency, establish an atmosphere, create meaning.

Expertise

• Brand strategy: brand platform, positioning, manifesto, editorial charter, tone of voice, Q&As

• Editorial strategy and production of print and digital content, storytelling, blog, interviews, executive speeches, corporate presentations, brochures, portfolios, annual reports

• Rewriting: message clarification, tone harmonization, stylistic consistency

Who am I?

Consultant and press officer in London then Paris, I then created and managed EMEA communication for the Regus group, a world leader in business centers.

Guided by a culture of relational excellence, I managed the opening and directed two Parisian medispas.

I continued my career as a press officer in the luxury, hospitality, perfume, cosmetics, and wine sectors.

I created Something Different in 2011.

References

• Hospitality: Accor (Sofitel, MGallery, Novotel), Club Med, Extime, Siéna

• Beauty, health & wellness: L'Oréal, Dessange, Liérac, Biotherm, Bioderma, Pharma 5, Sephora, Club Med Gym, Thalassa Sea & Spa, Subtil French Colorist, Helena Rubinstein, Make Up For Ever, Un Jour Un Regard, UpCare

• Luxury: Chanel, Givenchy, Boucheron, Kering, Gucci, YSL Beauté

• Food & retail: Nespresso, Monoprix, McDonald’s, Pitaya, Dim, Naturalia

• Services: Cegid, Assurly, MAAF, Randstad, Air France, SNCF

• Real estate: Reanovo, Bouygues Immobilier