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Edward NkogheEN

Edward Nkoghe

🎯 Media Buyer Google Ads, Facebook Ads & Tracking

€350/day
Caen, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Edward

Media Buyer | Expert Google Ads, Facebook Ads & Tracking (GTM/GA4) for SMEs


Growing SMEs: Attract more clients without blowing up your advertising costs

Your challenges:

❌ Poorly optimized advertising budget?
❌ Lack of visibility and qualified leads?
❌ Inaccurate tracking and uncertain ROI?

Why choose me?

✅ +6 years of experience in digital advertising
✅ +€950K in budget managed on Google Ads & Facebook Ads
✅ Google Ads Expert (Search, Shopping, Display, Performance Max)
✅ Facebook Ads Expert (Awareness, Traffic, Leads, Conversions)
✅ Tracking & Analytics Specialist (GTM, GA4, Server-side tracking)
✅ Certified Google Ads & Meta Ads

My Approach: Data-Driven Strategies and Guaranteed ROI
What sets me apart:

Tailored advertising strategies adapted to SME challenges
Continuous optimization so that every euro invested is profitable
Advanced tracking & clear reporting for precise acquisition management

What I do for you:

🔍 Audit & Strategy:
Market analysis and in-depth audit of your campaigns
Implementation of reliable tracking (GA4, GTM, Server-side tracking)

⛏ Campaign Creation & Management:
Optimized campaigns on Google Ads, Facebook Ads & Instagram Ads
Advanced retargeting and precise segmentation for maximum conversions
Strategies specifically designed to maximize SME ROI

📈 Optimization and Scaling:
Reduced acquisition costs through best advertising practices
Regular A/B tests and real-time adjustments for increased performance
Precise tracking via Google Analytics 4 & Consent Mode V2

⚙ Tools & Certifications
Tracking and analysis: Google Tag Manager (GTM), GA4, server-side tracking
Advertising: Google Ads, Facebook Ads, Instagram Ads.
Certifications: Google Ads, Meta Ads

đŸ“© Need profitable advertising campaigns?

👉 Take advantage of a free audit of your campaigns to boost your acquisition today!
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Agence Pixeleo
    Freelance Media Buyer
    October 2018 - Today (7 years and 10 months)
    Caen, France
    I develop and implement custom acquisition strategies for my clients:

    ‱ €989,000 in advertising budget under management.
    ‱ Lead generation on Google Ads, Facebook Ads, TikTok Ads...
    ‱ Client-side and server-side tracking via Google Tag Manager.
    ‱ Creation of visuals, copywriting, scaling, and testing.
    ‱ Creation of optimized landing pages.
    ‱ Reporting automation (GA4, Looker Studio, Google Sheets).

    By collaborating with me, you gain personalized support for your acquisition projects, optimized to maximize your results. My expertise covers various sectors such as BTP & Construction, Luxury, Real Estate, Energy, Education & E-learning, Automotive, Arts & Crafts, Hospitality, and Restaurants.

    Together, we will implement high-performing strategies to attract qualified prospects and boost your growth. Take your business to the next level and let me help you turn your goals into concrete successes.
  • RĂ©gion Normandie
    Project Manager - Energy
    July 2023 - Today (3 years and 1 month)
    Caen, France
    The regional heritage includes 159 high schools covering approximately 2,500,000 mÂČ of built area, as well as a real estate portfolio including, among other things, 2 abbeys, the Quatrans House, the Mesnil aux Grains Manor, the Horse Pathology Institute, the Jeanne d'Arc barracks, the Corneille High School Chapel, the Regional Knowledge Hub, a regional data center, a logistics platform, ... covering over 110,000 mÂČ.

    Main responsibilities of the position:
    Define prescriptive aspects with the Energy Mission for:
    ‱ Monitoring programmable works within the framework of the regional framework agreement for Heating, Ventilation, and Air Conditioning.
    ‱ Monitoring designated construction sites for Energy Performance Improvement.
    ‱ Managing crisis situations during incidents causing heating or domestic hot water supply disruptions.
    ‱ Monitoring works related to Radon issues.
    ‱ Monitoring works related to water sanitary quality (Legionella).
    ‱ Drafting regional standard specifications in the field of heating, ventilation, and air conditioning.
  • Qalory
    Thermal Engineer
    March 2021 - May 2022 (1 year and 2 months)
    Le Mans, France
    ‱ Conduct technical and thermal studies
    ‱ Perform thermal modeling,
    ‱ Design and conduct thermal characterization tests,
    ‱ Analyze test results,
    ‱ Estimate and minimize installation costs,
    ‱ Write specifications,
    ‱ Oversee construction work,
    ‱ Ensure installations are not a source of pollution and comply with thermal regulations,
    ‱ Propose the most suitable technologies to the client,
    ‱ Assume a sales role.

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Education

  • MASTER 2, Energie-Fluide-Environnement
    Université de Rouen Normandie
    2014
    MASTER 2, Energie-Fluide-Environnement
  • Master 1, Ecoulement Physique et Optique
    Université de Rouen Normandie
    2013
    Master 1, Ecoulement Physique et Optique

Certifications

Skill set

Categories